About Group Fit Profit
The Group Fitness Management System (“GFM System”)
The GFM System is an integral part of the Les Mills system. It provides both club owners/managers and Group Fitness Managers with a blueprint for achieving higher profitability through Group Fitness (“GF”).
Developed at Les Mills World of Fitness in Auckland it is a means of capturing the business benefits of Les Mills classes and is now offered to clubs around the world through seminars and workshops.
The GFM System continues to prove a valuable business tool for Les Mills World of Fitness in Auckland. This club is now recognised as one of the most profitable clubs in the world. With a membership of 11,500 – equivalent to more than 1% of Auckland’s entire population of 1 million – it may have the highest club participation rate in the world, while annual membership retention rate is running at near 80%.
The Les Mills GFM system provides a comprehensive formula for building club profitability through Group Fitness and by focusing on the 8 Key Elements of Group Fitness Management, namely:
- Create a scorecard
- Maximise your timetable
- Recruit world class instructors (and keep them!)
- Organise great instructor training
- Develop the best studio you can afford
- Create a Group Fitness Marketing Plan
- Plan for Success
- Appoint, or be, a world class Group Fitness Manager
If you wish to attend a GFM System workshop, please contact a Les Mills agent in your country for the next session.
For more about Les Mills please click here.