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February 2006 - Posts

• Welcome to the Les Mills e-letter - Group Fit P.R.O.F.I.T.

  Obesity is predicted to be the number one health problem of this century. It is growing at epidemic proportions and isn’t predicted to peak until the next decade. At the other end of the scale, however, is a growing group who know we have to do something Read More... Posted Wednesday, February 22, 2006 3:07 PM by Phillip Mills | 5 Comments Filed under: General

• Premium pricing and 80% retention in 5th year of operation

  Leighann Moll, owner of Momentum Fitness (Momentum) wants more. She and her team have a goal of being world class by year 10 of operation. With 80% retention* at year 5 and a full membership roll of 2,500, they believe they are only on the way to greatness. Read More... Posted Wednesday, February 22, 2006 3:53 AM by Phillip Mills | 1 Comments Filed under: Retention

• CBD attendance champion promotes 45-minute class formats in winning formula

  Competition is all around. It’s either 5 minutes walk away or 10 minutes by train, where the mega clubs sit in downtown Sydney. With no pricing advantage to tempt members and having a smaller facility compared to other clubs in your own chain, how do Read More... Posted Wednesday, February 22, 2006 2:52 AM by Phillip Mills | 2 Comments Filed under: Attendance

• 82 new memberships from one quarterly relaunch for small French club

  Franck Giganot shows small clubs get massive results from Group Fit. He seized the opportunity to acquire new members with a week-long quarterly relaunch as his acquisition vehicle. ROI was off the charts. Club Bodylook’s costs were €3300 and revenue Read More... Posted Wednesday, February 22, 2006 2:02 AM by Phillip Mills | 2 Comments Filed under: Acquisition