Community

May 2006 - Posts

• GF Main Studio summary specifications and commentary

  Feature Installation GF Management System Perspective Stage Yes Critical focal point for attendees Sound System Top Quality Applaud the investment in sound as a top GF priority Décor Massive Les Mills brands painted on one long wall.Garage style doors Read More... Posted Tuesday, May 02, 2006 1:22 AM by lesmills | (Comments Off)

• New build club owner benchmarks Group Fit studio design investment

  Lorton, Virginia was a ghost town. With the prison closing down in 2002, the question was, when would the planned development of a new town happen? Lori and Jeremy Lowell took a calculated risk and decided to invest USD 1.5 million in building a new fitness Read More... Posted Monday, May 01, 2006 11:17 PM by lesmills | (Comments Off) Filed under: Studio Design

• Other promotional strategies for RPM used at Les Mills Auckland

  Goal: Attract existing club members and their friends to RPM Run a promotion - attend an RPM Starter Class and get 3 Free RPM passes. Get Instructors to encourage RPM attendees to bring a friend. Give every new member a free RPM class pass when they join Read More... Posted Monday, May 01, 2006 11:03 PM by lesmills | (Comments Off)

• 1,000 RPM rides per week with attendees paying NZ $6 every time

  With a capacity of 1,120 rides per week during 28 classes, Les Mills Auckland City’s RPM studio currently is at 89% capacity. In its 7th year of operation RPM is enjoying the prospect of having to add even more shoulder slot classes to the timetable to Read More... Posted Monday, May 01, 2006 10:54 PM by lesmills | (Comments Off) Filed under: Attendance

• Sales consultants bank on new membership sales from 6 monthly Group Fit Mega Relaunches

  Tracy Minnoch-Nuku had reached the limit of her patience. The Regional Group Exercise Manager for Fitness First Asia was determined to show Group Fit was more than a fantastic retention tool. Ready to stake her reputation on proving that GF was a huge Read More... Posted Monday, May 01, 2006 10:41 PM by lesmills | (Comments Off) Filed under: Acquisition

• Quarterly relaunch parties drive retention machine - 68% in 5th year of Group Fit

  La Mariposa is religious about providing quarterly Group Fit celebrations for their members. With more than 46% of members regularly attending Group Fit, you can understand that members are happy to register in advance for spaces and even go on a waiting Read More... Posted Monday, May 01, 2006 10:40 PM by lesmills | (Comments Off) Filed under: Retention