Community

June 2006 - Posts

• Group Fit reborn – a neglected cost base becomes a growth engine

  4.5 years ago, Universal Athletic Club was suffering from a lingering malaise. With only 5 freestyle instructors, 20 classes per week, 1 GF studio and a part time GF Manager, Group Fit was a waste of space. It was on the verge of extinction… In 2006, Read More... Posted Thursday, June 01, 2006 1:28 AM by lesmills | (Comments Off) Filed under: Attendance

• Club General Manager backs GF as top driver of club success

  It’s been 2 years of non-stop change. As of 27 January 2006, Mid Thomas became a co-owner of Counties Fitness Centre with her partners, Tracey and Ian Wilson. Only 19 months prior to that, Mid began her dual role as full-time General Manager and GF Manager Read More... Posted Thursday, June 01, 2006 1:27 AM by lesmills | (Comments Off) Filed under: General

• Cross Club Promotion delivers circa 70% capacity usage in Year 5 of Group Fit

  In response to the question “How would you describe the overall culture of your clubs?” Anna Drackford is emphatic. “Group Exercise is the focal point of every club and our motto is that we are - The Fitness Club for Everybody.” With 70% capacity usage Read More... Posted Thursday, June 01, 2006 1:26 AM by lesmills | (Comments Off) Filed under: Attendance

• Owners back GF Manager to build retention machine from scratch

  Dan Foley and Matt Sale took a leap of faith. In April 2004, they backed their GF Manager, Megan Peterson, to create a GF hub in their newly acquired franchise, BodyPlex in Woodstock, Georgia. Within 2 years Megan has transformed her bosses from passive Read More... Posted Thursday, June 01, 2006 1:25 AM by lesmills | (Comments Off) Filed under: Retention