Community

July 2006 - Posts

• Club management takes Group Fit from zero to hero in < 2 years

  In August 2004 the future was looking ugly for Group Fit at Fitness Works (“FW”) in Arizona. At its two clubs, Mesa and Red Mountain, average class attendance was only 11 people! The owners, Philip and Robert Clar were philosophically pro Group Fitness Read More... Posted Saturday, July 01, 2006 7:36 AM by lesmills | (Comments Off) Filed under: Attendance

• Club secures 10% growth in memberships due to 1st quarterly relaunch

  Competition was getting tougher in Sitges, a small Spanish tourist town, 30 minutes from Barcelona. With 6 local competitors in its 4th year of operation, GSS Fitness Centre (“GSS”) felt it was time to show appreciation to the club’s members. With 80% Read More... Posted Saturday, July 01, 2006 7:52 AM by lesmills | (Comments Off) Filed under: Acquisition

• Instructor team delivers 66% of weekly club attendances

  Under Mid’s Thomas’ leadership, Counties Fitness’ membership tripled within 12 months to 1,200 people. The Instructor team exploded from 4 to 22, delivering circa 40 classes per week to members from a 100% Les Mills timetable. We invited Mid to do a Q&A Read More... Posted Saturday, July 01, 2006 7:45 AM by lesmills | (Comments Off) Filed under: Team

• Group Fit quadruples memberships in 2.5 years in small town club

  At first glance, it’s hard to believe. With only 4,000 people in Livermore Falls and a local economy dominated by the paper mill, Fitness Stylz has more than quadrupled its membership in 2.5 years, while being the most expensive club in town. It’s such Read More... Posted Saturday, July 01, 2006 7:41 AM by lesmills | (Comments Off) Filed under: Attendance