Community

August 2006 - Posts

• Growth from 1,000 to 11,500 Group Fit attendances per month in < 2 years

  In 2004, Don Murphy and Kim Kenyon were ready to close Group Fit at their 2 clubs, Gold’s Gym Wappingers Falls (“WF”) and Gold’s Gym Newburgh ("NB"). These second-generation owners viewed Group Fit as a small peripheral service in their clubs, which only Read More... Posted Tuesday, August 01, 2006 10:30 AM by lesmills | (Comments Off) Filed under: Attendance

• 22% of guests become members due to quarterly Group Fitness event

  Quest Club got the best of both worlds at its recent quarterly relaunch. Existing members were happy because 90% of spaces were allocated to them. With 5 of 7 classes fully booked in advance of the day-long party, demand was high. 10% of spaces were specifically Read More... Posted Tuesday, August 01, 2006 10:18 AM by lesmills | (Comments Off) Filed under: Acquisition

• Group Fit delivers 45% of total club attendances in less than 2 years

  Peak Fitness & Health (“Peak”) has lots to celebrate on its second birthday in August 2006. Peak was profitable from month 2 of operation, has an average of 4,500 visits per month from its 650 members, caused its only direct competitor to close within Read More... Posted Tuesday, August 01, 2006 10:15 AM by lesmills | (Comments Off) Filed under: Attendance

• The rise and rise of Group Fit in Gold’s Gym, Hudson Valley, USA

  Feature/Club name Newburgh NB Fishkill FK Lagrange LG Date began construction/expansion Oct 04 July 04 Jan 05 Date opened Nov 05 * Dec 04 July 05 Members 7,324 3,203 4,639 Services Multi Use Fitness Centre Multi Use Swimming Pool Yes No No No of Main Read More... Posted Tuesday, August 01, 2006 6:31 AM by lmadmin | (Comments Off)

• Top Tips from Terri for In-house Instructor Management

  Always be on the look-out for talent, especially in the “front row” Our most consistent recruiting is done from within the GF studios – the front row people can be a rich source of talent. The attendees are already committed to GF so you can spot their Read More... Posted Tuesday, August 01, 2006 6:30 AM by lmadmin | (Comments Off)

• 85 new members acquired in 1 day from Group Fit Relaunch

  Three years ago, Feiko Boonstra and his son, Erwin, got seriously inspired. During their visit to New Zealand they spotted the huge opportunity that quarterly relaunches offered their club in Holland. Since 2003, Sportschool Ursus has been religious about Read More... Posted Tuesday, August 01, 2006 10:38 AM by lesmills | (Comments Off) Filed under: Acquisition