Community

September 2006 - Posts

• £5 for every Group Fit class and 1,000 visits per week at niche Irish club

  In September 2003, Barry Monaghan and Geraldine McAleenan took a big punt. They believed that a club offering just 2 specialist fitness services could prosper in the small town of Newry, in Northern Ireland. With a population of only 27,000 and no other Read More... Posted Friday, September 01, 2006 10:02 PM by lesmills | (Comments Off) Filed under: General

• Cost per head halved while the number of Group Fit classes doubled in 2 years

  As the newly appointed Regional Group Fitness Director in February 2004, Helen Healey gave herself a couple of months to establish the status quo at Goodlife Health Clubs (‘GL’). She spotted that Morningside club was averaging only 10 attendances per Read More... Posted Friday, September 01, 2006 9:49 PM by lesmills | (Comments Off) Filed under: Attendance

• Group Fitness confirmed as key to 67% retention in year 11 of operation

  “We do not have contracts with our members, so this puts an even higher premium on Group Fitness ("GF") [for retention] because members can leave at any time” explains Travis Wood, Assistant General Manager of Fayetteville Athletic (“FAC”) in Arkansas, Read More... Posted Friday, September 01, 2006 9:35 PM by lesmills | (Comments Off) Filed under: Retention

• Group Fit capacity utilization grows from 13% to 78% in 4 years

  4 years ago Don Munro was headhunted. The community fitness centre – AMI Health and Fitness (“AMI”) - was in decline. Freestyle Group Fit was delivering a sad average attendance of 5 or 6 people per class, with available studio capacity for 140 people. Read More... Posted Friday, September 01, 2006 8:48 PM by lesmills | (Comments Off) Filed under: Attendance