Community

October 2006 - Posts

• From 8% - 80% capacity usage in Group Fit in 18 months

  8% capacity usage in GF 18 months ago Quickly reduced Instructor team from 50–20 people Average attendance in class was 4-8 people Launched Les Mills programmes in March 2005 Successful freestyle classes maintained Today 80% capacity usage in Les Mills Read More... Posted Sunday, October 01, 2006 4:37 AM by lesmills | (Comments Off) Filed under: Attendance

• Research highlights how to find the profits in Group Fitness

  An AC Nielsen survey confirmed that Les Mills’ participants work out an average of 2.9 times per week in Group Fitness (“GF”) classes or 150 days per year, exceeding IHRSA’s estimate of average club attendance by 65%. IHRSA research identified that members Read More... Posted Sunday, October 01, 2006 4:36 AM by lesmills | (Comments Off) Filed under: General

• 68% Retention in year 7 of operation with 46% of visits from Group Fit

  68% retention in 7th year of operation 46% of visits from GF 85% Instructor retention Targeted Instructor recruitment Very specific club culture “Work out with friends” Word of mouth is top marketing strategy Bootcamp as retention and acquisition tool Read More... Posted Sunday, October 01, 2006 4:35 AM by lesmills | (Comments Off) Filed under: Retention

• Group Fit attendance grows by 100% in 2 years

  GF Manager’s first GF Management role GF in decline 2 years ago Decided to change to pre-choreographed GF Now has 6 Les Mills programmes Niche student market in university town 70% of 2,300 members are students Only NZD 1,000 per annum for promotion Grew Read More... Posted Sunday, October 01, 2006 4:34 AM by lesmills | (Comments Off) Filed under: Attendance