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November 2006 - Posts

• World-class attendance specialist shares her success formula

  As Regional Group Fitness (“GF”) Director for California Wow Xperience PLC, Judy King is responsible for group exercise in its 6 clubs in Thailand and 3 Clubs in Korea. Group exercise is viewed as a key competitive advantage in this recently listed company, Read More... Posted Wednesday, November 01, 2006 10:33 PM by lesmills | (Comments Off) Filed under: Attendance

• Group Fitness delivers 38 new members at quarterly open days

  Quarterly two-day event GF as main draw card 48 new members secured 38 new members due to GF Cost of AUD 570 Payback of over 80 times Contra deals for give-aways Management support for the event Cross club involvement 4,400 members Been open for 11 months Read More... Posted Wednesday, November 01, 2006 11:14 PM by lesmills | (Comments Off) Filed under: Acquisition

• Group exercise positioned to service Baby Boomer fitness needs

  Responding to the Baby Boomer phenomenon, Les Mills International has created a new group exercise program BODYVIVE™ to help fitness facilities meet the needs of this highly influential, aging generation. Everyone knows that the Baby Boomer generation Read More... Posted Wednesday, November 01, 2006 10:44 PM by lesmills | (Comments Off) Filed under: General

• 68.8% retention in 3rd year of operation

  In April 2004, Joyce Freeman opened her Golds Gym franchise in Camp Hill (“GGCH”), Pennsylvania. 7 months later, Joyce, her General Manager, Cindy Magnuski and her Group Fitness (“GF”) Manager, Jennifer Silvetti, decided they need to make some radical changes to improve the performance of group exercise. So they launched BODYPUMP® and reduced Read More... Posted Wednesday, November 01, 2006 12:42 AM by lesmills | (Comments Off) Filed under: Retention