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• 68.8% retention in 3rd year of operation

  In April 2004, Joyce Freeman opened her Golds Gym franchise in Camp Hill (“GGCH”), Pennsylvania. 7 months later, Joyce, her General Manager, Cindy Magnuski and her Group Fitness (“GF”) Manager, Jennifer Silvetti, decided they need to make some radical changes to improve the performance of group exercise. So they launched BODYPUMP® and reduced Read More... Posted Wednesday, November 01, 2006 12:42 AM by lesmills | (Comments Off) Filed under: Retention

• 68% Retention in year 7 of operation with 46% of visits from Group Fit

  68% retention in 7th year of operation 46% of visits from GF 85% Instructor retention Targeted Instructor recruitment Very specific club culture “Work out with friends” Word of mouth is top marketing strategy Bootcamp as retention and acquisition tool Read More... Posted Sunday, October 01, 2006 4:35 AM by lesmills | (Comments Off) Filed under: Retention

• Group Fitness confirmed as key to 67% retention in year 11 of operation

  “We do not have contracts with our members, so this puts an even higher premium on Group Fitness ("GF") [for retention] because members can leave at any time” explains Travis Wood, Assistant General Manager of Fayetteville Athletic (“FAC”) in Arkansas, Read More... Posted Friday, September 01, 2006 9:35 PM by lesmills | (Comments Off) Filed under: Retention

• Owners back GF Manager to build retention machine from scratch

  Dan Foley and Matt Sale took a leap of faith. In April 2004, they backed their GF Manager, Megan Peterson, to create a GF hub in their newly acquired franchise, BodyPlex in Woodstock, Georgia. Within 2 years Megan has transformed her bosses from passive Read More... Posted Thursday, June 01, 2006 1:25 AM by lesmills | (Comments Off) Filed under: Retention

• Quarterly relaunch parties drive retention machine - 68% in 5th year of Group Fit

  La Mariposa is religious about providing quarterly Group Fit celebrations for their members. With more than 46% of members regularly attending Group Fit, you can understand that members are happy to register in advance for spaces and even go on a waiting Read More... Posted Monday, May 01, 2006 10:40 PM by lesmills | (Comments Off) Filed under: Retention

• Bold retention gains result from systems, systems, systems

  Picture this. A rural American town with a population of 75,000 people and a rapidly changing ethnic mix. Add to that, a number of competitors from a well-resourced chain plus substantial independents. You might understandably conclude this could be a Read More... Posted Wednesday, March 29, 2006 10:49 AM by Phillip Mills | (Comments Off) Filed under: Retention

• Premium pricing and 80% retention in 5th year of operation

  Leighann Moll, owner of Momentum Fitness (Momentum) wants more. She and her team have a goal of being world class by year 10 of operation. With 80% retention* at year 5 and a full membership roll of 2,500, they believe they are only on the way to greatness. Read More... Posted Wednesday, February 22, 2006 3:53 AM by Phillip Mills | 1 Comments Filed under: Retention