Ssup everybody! Hey I gotta tell you about this wicked new collaboration… Les Mills has joined forces with MTV (YEAH, MTV!!!!) with the result being a series of brand new BODYJAM™ inspired routines broadcast to viewers all over the Netherlands and the Flemish part of Belgium.
In December I flew to Amsterdam and recorded 15 two and a half minute sets. Until March 15, five of these are being broadcast every day on MTV in the Netherlands. Bad huh? The aim is to get people off their couches and into a club to try out more BODYJAM™!
The two weeks I spent in Amsterdam were full on but fully worth it – I spent a day auditioning a huge group of BODYJAM™ instructors, then picked the best to join me on screen. We had a day of rehearsal to get our stylez looking tight, then spent two days (in the freezing cold) filming. And when I say cold, how does minus five sound? In a crop top? Not me – the girls! But you get the picture.
The release of the Les Mills/MTV project coincides with the launching of www.lesmills.com/netherlands – the all new Netherlands website. Since the launch, a huge amount of traffic has been directed to the new site, guaranteeing massive exposure of your favourite dance class.
It’s awesome to be working with MTV as they represent some of the most important values of the BODYJAM™ experience: music, entertainment and inspiration.
Click here to see more pics!
G