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Rise and fall of BodyVive

Last post 09-21-2009, 5:03 AM by marileemilne. 23 replies.
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  •  09-15-2009, 2:25 PM 66546 in reply to 65889

    Re: Rise and fall of BodyVive

    I also have a bit of a looong reply!  I trained on VIVE 2 in AZ (US) March 2007.  I have been teaching group fitness for over 25 years and was really excited about a pre-designed low impact program since I always have created my own.  There are only two facilities in the large Phoenix area that offer VIVE.  Every club/gym offers Zumba.   We launched VIVE two years ago and marketed to our whole membership (JCC) but the impression was that it was an "oldies" class.   There are a core group of 10-12 that continue taking the class but we went from 4 classes on the schedule to 2 due to low attendance. I have no classes right now and none are planned to be added at our facility.  Zumba was introduced last year and the classes are full regardless of the time slot.  The same people that would not take VIVE had no hesitations about trying Zumba.   There was minimal marketing in the club for Zumba and no launch event, yet it took off immediately.  What our members told us is that they liked the variety of choreography in Zumba, the music and the fact that it was easy to follow.   Many do not like the combo of strength and cardio and are looking for a full cardio workout.   I dearly miss teaching VIVE! 

  •  09-15-2009, 4:41 PM 66550 in reply to 66546

    Re: Rise and fall of BodyVive

    Haha,

     

    We're a wordy bunch are we not???

     

    Might have something to do with needing to be a bit of a chatterbox to teach Vive in the first place!

  •  09-15-2009, 5:31 PM 66556 in reply to 66550

    Re: Rise and fall of BodyVive

    Or.....there's not that many of us, so we've got a lot of space to fill!
    Certified Bodyvive Instructor,Certified Personal Trainer,participant in everything LM.
  •  09-16-2009, 2:11 PM 66656 in reply to 66556

    Re: Rise and fall of BodyVive

    Chatterboxes make good VIVE instructors!  I knew there was a reason I was given this gift!   Now if we could get the fabulous Oprah to try VIVE it would become the most popular program in the world!  
  •  09-18-2009, 5:46 AM 66773 in reply to 66656

    Re: Rise and fall of BodyVive

    Everyone start e-mailing Oprah!!!!  :)

    I have the same issue at my gym where Vive will be doing great and then petter off.  Luckily they haven't stopped any of the 5 classes that I teach.

    But here's the deal.  Vive is an introductory Les Mills class.  The fact of the matter is, we get people fit enough to try some of the other programs and they move on.  I hate it, and totally take it personally.  Right now they have me competing against Step and the participants who have been with me for awhile are fitter and want the bigger challenge. 

    The key is, to keep new members coming to our club.  That is who is going to be trying and sticking with Vive for awhile.  I believe Vive will always have a high turnover because it is an introductory class.  Yeah, some will stay forever, and they are my favorites:)  But take heart that we got the others to the next step.

    Vive on Friends, Vive on!!!!

    Catherine

  •  09-20-2009, 8:13 PM 66875 in reply to 66773

    Re: Rise and fall of BodyVive

    That could work - some one like OPRAH on the posters for vive advertising it around the gyms!! =D

    hehe

    xx


    SMILLING is OPTIONAL QUITTING is NOT
  •  09-20-2009, 8:17 PM 66876 in reply to 66773

    Re: Rise and fall of BodyVive

    CatherineMichel:

    Everyone start e-mailing Oprah!!!!  :)

     

     

    Catherine Awesome idea - lets all email her hehe!
    How great would it be if someone like OPRAH appeared on the vive posters advertising it around the gyms!

    =D


    SMILLING is OPTIONAL QUITTING is NOT
  •  09-21-2009, 4:13 AM 66898 in reply to 66876

    Re: Rise and fall of BodyVive

    I fell in LOVE with BodyVive when it came out, and took it as my first LM module.

    But, most of the people here are right. It starts out great, especially in a new club...and then it fades. Why? Well as a few people said, newbies start Vive and as their fitness improves, they move onto other classes. Experienced class goers walk out of Vive saying "that wasn't a workout." Unless you have a constant stream of new members, Vive doesn't last.

    The other problem is that Vive can't seem to make it's mind up. Sometimes it's too easy...but sometimes it's way too hard!!! Some of those dance cardio tracks have me tripping over my feet. I thought the whole point of Vive was that a newbie can walk in and be able to do it, no matter how coordinated or unfit they are. I've seen a lot of members never go back to Attack or Combat because they felt lost and embarrassed. Hey, I was once one of them, went to 2 Combat classes, found it too hard to follow, and didn't go back for a loooooooong time. Vive's chorey needs to be SIMPLE - but hardworking enough that fitter people will still feel they got a decent workout.

    Keep the tricky dance moves for BodyJam Susan!!!

     

  •  09-21-2009, 5:03 AM 66901 in reply to 66898

    Re: Rise and fall of BodyVive

    I still believe there is a place for VIVE in the fitness world.  Low impact aerobics classes have been around since the beginning of group fitness in the 80s.  There were not many cardio options for members until step and cycling programs were created.  Fitness trends are very cycllical.     

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