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New LMI Program Marketing Materials - hmmmmmm....

Last post 06-15-2008, 7:02 PM by noelle. 18 replies.
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  •  05-05-2008, 12:58 PM 29191 in reply to 24188

    Re: New LMI Program Marketing Materials - hmmmmmm....

    I'm with Angie-I'm offended by the RPM slogan.  The other instructors just laughed and thought I was nuts.  But, like Angie, I don't take any kind of stealing lightly but steal somone's ride???  Maybe I am being sensitive but we've had a rash of garage robberies in our area-one guy had his $10.000.00 bike taken out of his garage.  We now have to lock our bikes to a rack in the garage.  And now LM makes light of it??  I've been using Ride like You mean it for several years-don't know where I picked that one up. Not sure how the members would take to it-I don't plan on using the term
  •  05-14-2008, 4:05 AM 29629 in reply to 29191

    Re: New LMI Program Marketing Materials - hmmmmmm....

    Can't see anything wrong with any of them myself! Huh?
  •  06-15-2008, 2:38 AM 32377 in reply to 29629

    Re: New LMI Program Marketing Materials - hmmmmmm....

    BODYVIVE marketing needs to CHANGE,  whilst it is great to see a program for the mature aged participants its also a good program for a range of other people to, rehab, pre n post pregnacy, etc...  and a good class to use as am active recovery on the days that the fitter or 'younger' people can participate. I have so many suprised reactions when i tell people that i teach this program most reactions are of "do u actually enjoy this program" - from people who have never participated in it.
    Im not even the youngest anymore we now have a few 16 yr olds participate as they dont like the hard core combat, attack etc...

     


    SMILLING is OPTIONAL QUITTING is NOT
  •  06-15-2008, 7:02 PM 32425 in reply to 32377

    Re: New LMI Program Marketing Materials - hmmmmmm....

        We're not using the Spanish Inquisition line here. Last quarterly (about two weeks ago) we had new marketing materials and the Jam one read "Every battle needs a war dance." Most of the stuff we had led off from the Les Mills oath "we are warriors in the battle against obesity and sedentary lifestyles".
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