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uhhh is it just me or does anyone else think this is a stupid tagline for BODY JAM...? 

 

"It's like the Spanish Inquisition, with a hip-hop soundtrack"

 

are they trying to say that it's like torture and religious persecution with a hip-hop soundtrack...?

 why dont they change their marketing tagline to "It's like playing russian roulette, with a salsa soundtrack"

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"This is my body and I can do whatever I want to it. I can push it, study it, tweak it, listen to it. Everybody wants to know what I'm on... What am I on!?! I'm on my bike, busting my ass 6 hours a day. What are you on???"

had this discussion Bexi.

I like it tbf and it has many meanings many of which can be found in the original discussion and most see it in a different light but each to their own!

I have seen a series of promotional posters with the theme that we're in a "battle against obesity". And the poster for Jam says, "Every battle needs a war dance".

I think that's wayy better!

mrrocket:

had this discussion Bexi.

I like it tbf and it has many meanings many of which can be found in the original discussion and most see it in a different light but each to their own!

 

jeez sorry, i've only been on the LM website a few days and haven't had the chance to read every post yet! 

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"This is my body and I can do whatever I want to it. I can push it, study it, tweak it, listen to it. Everybody wants to know what I'm on... What am I on!?! I'm on my bike, busting my ass 6 hours a day. What are you on???"

Bexi:

jeez sorry, i've only been on the LM website a few days and haven't had the chance to read every post yet! 

Hi Bexi, Here is a link to my thread some time back on this exact same thought.

There is a certain amount of knee jerk approval for whatever LMI does, but the BJ tagline is just stupid.

Rex

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Well that add is def gone Rex. Page no longer exists.

Not really a cool marketing tag, takky to say the least.

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It's kind of dumb, and I prefer the " Every Battle Needs a War Dance" tag line. I mean, yeah good Monty Python reference and all, but jokes about the Spanish Inquisition will not fly in San Antonio!

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"Every battle needs a war dance" is a PERFECT tagline :) WAAAAAAAAAAAAY better than the one they seem to favour :) i am in total agreement :)

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"This is my body and I can do whatever I want to it. I can push it, study it, tweak it, listen to it. Everybody wants to know what I'm on... What am I on!?! I'm on my bike, busting my ass 6 hours a day. What are you on???"