Community

3,800 members 64% retention 48% of attendances in GF Average contract term of 25 months Premium priced - NZD 86 per month Charge of NZD 5 for each RPM™ ride GF used to acquire new members Regular GF promotional activity 124 new members from instructor competition Delivering NZD 256,000 of income 24 new members from ...

Quarterly two-day event GF as main draw card 48 new members secured 38 new members due to GF Cost of AUD 570 Payback of over 80 times Contra deals for give-aways Management support for the event Cross club involvement 4,400 members Been open for 11 months 28% of total attendances from GF 56 classes per week ...

Quest Club got the best of both worlds at its recent quarterly relaunch.  Existing members were happy because 90% of spaces were allocated to them. With 5 of 7 classes fully booked in advance of the day-long party, demand was high. 10% of spaces were specifically set aside to allow non-members to enjoy the energy hit of this GF ...

Three years ago, Feiko Boonstra and his son, Erwin, got seriously inspired. During their visit to New Zealand they spotted the huge opportunity that quarterly relaunches offered their club in Holland. Since 2003, Sportschool Ursus has been religious about offering quarterly relaunches to its members and has enjoyed incidental yet consistent ...

Competition was getting tougher in Sitges, a small Spanish tourist town, 30 minutes from Barcelona.  With 6 local competitors in its 4th year of operation, GSS Fitness Centre (“GSS”) felt it was time to show appreciation to the club’s members.  With 80% of GSS’s total attendances occurring in their main GF or RPM studios, GSS ...

Tracy Minnoch-Nuku had reached the limit of her patience.  The Regional Group Exercise Manager for Fitness First Asia was determined to show Group Fit was more than a fantastic retention tool.  Ready to stake her reputation on proving that GF was a huge business opportunity, Tracy had a plan to deliver regular profits to the ...

The goal was twofold.  Firstly, to beat last year’s new memberships secured from their annual Mega-relaunch and secondly, to expand their profile further in the local market.  They won on both counts.  This year’s event eclipsed last year’s, which “only” generated an impressive 80 new members for Parque Alameda in Huesca, ...

Franck Giganot nous a prouvé que même un petit club pouvait obtenir des résultats massifs grâce aux cours collectifs. Il s'est appuyé sur le système des relancements trimestriels pour inscrire des nouveaux clients à l'occasion d'une semaine entière événementielle. Le retour sur investissement a été énorme. Le club, Bodylook, a investit ...

Franck Giganot shows small clubs get massive results from Group Fit. He seized the opportunity to acquire new members with a week-long quarterly relaunch as his acquisition vehicle. ROI was off the charts. Club Bodylook’s costs were €3300 and revenue from the 82 memberships was an impressive €38540. The key was getting the word out to ...