Community

As Regional Group Fitness (“GF”) Director for California Wow Xperience PLC, Judy King is responsible for group exercise in its 6 clubs in Thailand and 3 Clubs in Korea.  Group exercise is viewed as a key competitive advantage in this recently listed company, so Judy knows that her strategies are under public scrutiny for effectiveness. Judy ...

8% capacity usage in GF 18 months ago Quickly reduced Instructor team from 50–20 people Average attendance in class was 4-8 people Launched Les Mills programmes in March 2005   Successful freestyle classes maintained Today 80% capacity usage in Les Mills classes 78% retention 54% of total attendances are ...

GF Manager’s first GF Management role GF in decline 2 years ago Decided to change to pre-choreographed GF Now has 6 Les Mills programmes Niche student market in university town 70% of 2,300 members are students Only NZD 1,000 per annum for promotion Grew Instructor team from 6 - 15 Rigorous Instructor training key to ...

As the newly appointed Regional Group Fitness Director in February 2004, Helen Healey gave herself a couple of months to establish the status quo at Goodlife Health Clubs (‘GL’).  She spotted that Morningside club was averaging only 10 attendances per class, which was less than 30% of capacity usage in its 22 classes per week.  ...

4 years ago Don Munro was headhunted.  The community fitness centre – AMI Health and Fitness (“AMI”) - was in decline.  Freestyle Group Fit was delivering a sad average attendance of 5 or 6 people per class, with available studio capacity for 140 people.  Don agreed to come and lead a revival for the centre using ...

In 2004, Don Murphy and Kim Kenyon were ready to close Group Fit at their 2 clubs, Gold’s Gym Wappingers Falls (“WF”) and Gold’s Gym Newburgh (''NB''). These second-generation owners viewed Group Fit as a small peripheral service in their clubs, which only catered to a handful of members. They agreed with the their club founders, Bill Austin ...

Peak Fitness & Health (“Peak”) has lots to celebrate on its second birthday in August 2006. Peak was profitable from month 2 of operation, has an average of 4,500 visits per month from its 650 members, caused its only direct competitor to close within 2 months of opening, has 45% of its attendances from Group Fit, enjoys 100% Instructor ...

In August 2004 the future was looking ugly for Group Fit at Fitness Works (“FW”) in Arizona.  At its two clubs, Mesa and Red Mountain, average class attendance was only 11 people! The owners, Philip and Robert Clar were philosophically pro Group Fitness but found the management practicalities of freestyle group exercise a ...

At first glance, it’s hard to believe.  With only 4,000 people in Livermore Falls and a local economy dominated by the paper mill, Fitness Stylz has more than quadrupled its membership in 2.5 years, while being the most expensive club in town.  It’s such a tough market that a national chain only lasted a year, leaving the town to ...

4.5 years ago, Universal Athletic Club was suffering from a lingering malaise.  With only 5 freestyle instructors, 20 classes per week, 1 GF studio and a part time GF Manager, Group Fit was a waste of space.  It was on the verge of extinction…In 2006, Universal has 37 instructors, 120 classes per week, 4 GF studios and a full ...