Community

68.8% retention* 2.5 years old 3,300 members “country club” style fitness centre 20% of attendances from GF 13.4% of real estate dedicated to GF 59 classes per week 30 Instructors 66% of timetable Les Mills programs Top quality Instructors Culture of customer service Mid priced compared to competitors New ...

68% retention in 7th year of operation 46% of visits from GF 85% Instructor retention Targeted Instructor recruitment Very specific club culture “Work out with friends” Word of mouth is top marketing strategy Bootcamp as retention and acquisition tool Regular quarterly re-launches Monthly GF promotions Above ...

“We do not have contracts with our members, so this puts an even higher premium on Group Fitness (''GF'') [for retention] because members can leave at any time” explains Travis Wood, Assistant General Manager of Fayetteville Athletic (“FAC”) in Arkansas, USA.  In year 11 of current ownership, retention* stands at 67%, even though ...

Dan Foley and Matt Sale took a leap of faith.  In April 2004, they backed their GF Manager, Megan Peterson, to create a GF hub in their newly acquired franchise, BodyPlex in Woodstock, Georgia.   Within 2 years Megan has transformed her bosses from passive GF supporters to full GF advocates and regular attendees!  And ...

La Mariposa is religious about providing quarterly Group Fit celebrations for their members.   With more than 46% of members regularly attending Group Fit, you can understand that members are happy to register in advance for spaces and even go on a waiting list if a quarterly relaunch class if fully booked. After 5 years of ...

Picture this.  A rural American town with a population of 75,000 people and a rapidly changing ethnic mix.  Add to that, a number of competitors from a well-resourced chain plus substantial independents.  You might understandably conclude this could be a tough market to be running a club. Anne, Carrie and Kris, look at it ...

Leighann Moll, owner of Momentum Fitness (Momentum) wants more.  She and her team have a goal of being world class by year 10 of operation.   With 80% retention* at year 5 and a full membership roll of 2,500, they believe they are only on the way to greatness. There have been no easy wins.  The local environment ...