The LES MILLS™ Group Fitness System works on a licensing arrangement whereby you pay a monthly fee to run the program(s) in your facility. In return for this fee, not only do you receive world-class pre-choreographed programs refreshed quarterly, you also get the world's leading instructor training, access to Group Fitness management tools and resources and award-winning marketing materials. To get LES MILLS™ programs at your facility you’ll need to contact your Les Mills local distributor. Or fill in the SIGN UP NOW form and we’ll contact you.
Once you have signed a licensing agreement there is typically a 12-week period during which instructors are trained, the choreography is learned, the programs are promoted and any other launch preparations are made.
You’ll need to get your Club Manager/Owner to contact their Les Mills local distributor to find out more.
See also How do I get Les Mills at my club/facility?
There is a monthly licensing fee associated with running LES MILLS™ programs at your facility. Les Mills is in over 75 countries around the world and the license fee reflects local currency, therefore the license fee will vary from country to country. The monthly fee may also vary depending on the type of facility you have and how many LES MILLS™ programs you are looking to implement.
To find out what the monthly license fee would be for YOUR facility in YOUR region please contact your Les Mills local distributor.
Once you sign up to take on your LES MILLS™ program(s) you pay a deposit of your first month’s license fee. You then don’t start paying your regular monthly license fee until the start of the second month following the launch of the program(s) in your facility. This is typically 12 weeks later.
If you wish to cancel your license agreement you can do so at any time simply by contacting your local distributor and giving 30 days’ notice.
Depending on what program(s) you’re implementing you may also need to purchase equipment for the class.
BODYPUMP™ - If your facility doesn’t already have barbell sets and steps you will need to get some. Barbells can be purchased through your local distributor or from www.lesmills.com/equipment.
BODYSTEP™ - If your facility doesn’t already have steps you will need to get some.
RPM™ - If your facility does not already have a cycle studio you will need to purchase indoor cycles. Les Mills recommends BODY BIKE®.
BODYVIVE™ / CXWORX™ - BODYVIVE™ uses resistance balls and both BODYVIVE™ and CXWORX™ use resistance tubes to maximize participants’ workout. Resistance balls and tubes can be purchased through your Les Mills local distributor or from www.lesmills.com/equipment.
See also How many barbells / steps / cycles will I need for my club? and How much does equipment cost?
Instructors need to be trained and certified to deliver the LES MILLS™ programs and there is a cost involved in this that some facilities choose to pay on behalf of their instructors. See also What does it cost to become a Les Mills instructor?
To track the success of the LES MILLS™ program(s), and their wider Group Fitness offer, many facilities also choose to purchase CLUBCOUNT™. See What is CLUBCOUNT™?
The number of barbells / steps / cycles that you require will depend on your studio size. For all LES MILLS™ programs (other than RPM™) we advise allowing 43 ft² (4 m²) per person. For RPM™ we suggest allowing a space of 21 ft² (2 m²) per bike. These recommendations will make a class comfortable but enable you to always squeeze a few more in, if necessary.
For more information about equipment, including locating your local distributor, visit this page: www.lesmills.com/equipment
To become a LES MILLS™ instructor, applicants need the support of a LES MILLS™ licensed facility where they would be employed. This club will need to arrange for initial training in the program, which is either two or three days, depending on the program.
Once an instructor has completed this initial module training and been cleared to teach classes, they can begin to instruct as trainees. Trainees become qualified by submitting a video/DVD of a complete class within 12 weeks of the initial training.
This is then assessed by Les Mills’ assessors and if deemed a ‘pass’ the instructor becomes qualified to teach the class.
For more information on what’s involved in becoming a Les Mills' instructor, contact your Les Mills local distributor. See also What does it cost to become a LES MILLS™ instructor?
9. What does it cost to become a LES MILLS™ instructor?
Les Mills is in over 75 countries across the world and the cost of instructor training reflects the local currency.
As an example, a 3-day BODYPUMP™ training module in the United States costs US$335, which includes video assessment.
Once qualified to teach the program instructors will need to purchase the quarterly instructor program kits. These kits, which feature new music and new choreography, cost US$34.95 per program and should be purchased quarterly. See also How do I become a LES MILLS™ instructor?
Yes! One of the great things about LES MILLS™ programs is that, as they are pre-choreographed, you’re not limited only to instructors who are able to can create their own choreography to music. This, coupled with our world-renowned instructor training, makes securing a full team of star instructors simple.
When you become a Les Mills licensee you will be assigned a personal Club Coach/Account Manager who will work with you to ensure you have all the instructors you need. Using the Les Mills Instructor Recruitment Guide you’ll have a step-by-step guide to running instructor recruitment evenings, recruitment DVDs and a range of instructor recruitment marketing materials that will help you appeal to your existing instructors and attract new ones. See also How do I become a LES MILLS™ instructor?
Partnering with Les Mills you’ll be able to grow your membership base through member referral and Group Fitness events.
Satisfied Group Fitness members tend to refer new prospects at a rate three times greater than any other member types. Additionally, 74.7% of Les Mills participants are “very likely” or “extremely likely” to recommend a friend join their club than those who don’t do Group Fitness (67.4%). If you want to find out specifically what Group Fitness referral could be worth to your facility see our Acquisition Calculator.
With new music and choreography released every quarter, LES MILLS™ programs also provide the perfect opportunity to host Group Fitness events. As part of our Group Fitness Management system we provide you with a step-by-step guide to hosting successful events at your facility - whether you have little to no budget or want to stage grand, large-scale events. You’ll also have access to world-class marketing materials, such as posters and guest passes, which will help you draw in your members and get them to bring their friends and family too! Research from around the world shows that, on average, facilities can attract 10-20 new members per quarter by using these tools to stage successful re-launch events. If you want to find out specifically what Group Fitness re-launch events could be worth to your facility see our Relaunch Calculator.
Research indicates that improving the average number of visits per week a member makes by just one will lead to a 3% increase in a facility’s retention rate. Research commissioned by IHRSA and undertaken by American Sports Data shows that on average freestyle Group Fitness participants attended approximately 0.9 times per week. Research commissioned by Les Mills shows that on average LES MILLS™ Group Fitness participants attend 3.4 times per week. With this in mind, it’s clear that members attending LES MILLS™ programs are more likely to stay with you for longer.
Additionally, LES MILLS™ Group Fitness participants have more intention to renew their membership than those who don’t do Group Fitness (72.2% compared to 63.4%). 65.7% of LES MILLS™ Group Fitness participants believe that Group Fitness is an important motivator in keeping them at the club long-term and 71.8% are “very likely” or “extremely likely” to continue taking LES MILLS™ classes in the next 12 months.
If you want to find out specifically what Group Fitness referral could be worth to your facility see our Retention Calculator.
Yes! As all LES MILLS™ programs are provided via a licensing agreement they can be (and are currently being) run at a range of facilities including YMCAs, colleges and universities, wellness centers, spas, military bases and churches.
The first LES MILLS™ program(s) you choose to launch should depend on the current demographic of your facility and/or the demographic you are looking to attract. Our most popular program is BODYPUMP™ - the original barbell class®, which is now licensed to more than 12,000 facilities around the world. This program is a proven crowd-puller appealing to both men and women of all ages and fitness levels. If you are just beginning your journey with Les Mills we recommend this as your first program.
If you’re looking to further add to your Group Fitness programming we recommend one of our other globally popular core programs. These include BODYCOMBAT™, BODYBALANCE/BODYFLOW™ and BODYSTEP™.
To ensure optimum success with Les Mills we suggest you start by launching just two programs. Once these are working successfully at your facility you can add any others from our 10 program offering.
See Our Programs page for more information on our 10 dynamic group fitness programs.
CLUBCOUNT™ is the Les Mills web-based software that helps facilities to monitor and manage Group Fitness attendance to drive growth. It enables you to know which programs attract the most members, who your top instructors are what percentage of total visits can be attributed to Group Fitness. It also provides you with a schedule design tool that enables you to produce world-class online and print class timetables that market your programs effectively. What’s more, because CLUBCOUNT™ is web-based, you’ll have access to it 24/7.
See the About CLUBCOUNT™ page for more information on the CLUBCOUNT™ group fitness management software.