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The purpose of the calculator is to provide an indicative value of the increased acquisition of new members through hosting specific group fitness events with Les Mills programs. Projected value ranges are based on case study results prepared by Les Mills International. Results will vary dependant on level of investment, experience and implementation of the event management as outlined in the Les Mills Launch and Re-launch Manuals. Studies indicate that likelihood of breakeven increases significantly with implementation of level 1 event management Learn More
(input into grey areas)
Specify Currency:
Amount Spent on Relaunch (Minimum of EU200, GBP150, USD300 or AUD350):
Average Annual Membership Fee:
Current Annual Member Retention Rate:
Number of Events Per Year (Maximum of 4):
Expected Average Additional Members Per Event:
0
Expected Range in Number of Additional Members Per Event:
Expected Average Additional Members per Annum:
Expected Range in Number of Additional Members per Annum:
Expected Average Revenue:
Range in Expected Revenue:
This is total amount that the club plans to spend on their relaunch on promoting the relaunch. Les Mills experience is that the minimum spend by a club per relaunch is 200 Euro. The minimum amount that should therefore be entered is 200 Euro.
In order to be able to calculate the value of the new members it is necessary to know the amount of revenue they generate. To do this the average annual membership of the club needs to be entered into the calculator.
In order to calculate the benefit of the new members in the first year after the relaunch, an estimate of what proportion of the members that join are still members at the end of the year is required. FIA (UK) research suggests a rate of around 60%, which could be used a default value if the club is not sure of their retention rate. If the club contracts the new members to a minimum 12 month period this figure should be 100%.
Les Mills experience suggests that an increase in membership is experienced every time a relaunch is held. Therefore if a club holds more than one relaunch a year an increased benefit can be expected. Clubs can therefore enter the total number of relaunchs they expect to hold into the calculator up to a maximum of four (one per quarter).