This section will cover the following areas to assist with Creating a Group Fitness Marketing Plan.
Topic |
Content summary |
|
Overview of marketing |
Our recommended framework including:
Definition of marketing
Quick Q&A to establish your marketing status quo
The Four P’s to understand your marketing mix in more detail
SWOT analysis to establish your strategic position |
|
Current status and future opportunities |
A three step approach to understanding your current status and future opportunities and how that affects your planned marketing strategies. |
|
Group Fitness marketing strategies |
Summaries of how to market Group Fitness to different target audiences. |
|
Your Group Fitness marketing planner |
Overview of recommended approach to planning your marketing activities. |
|
Measuring success |
Different methodologies to monitor the success of your Group Fitness marketing activities. |
|
The Big Opportunity |
Proven strategies to create revenue directly from Group Fitness. |
|
Everyday challenges |
Check out some ‘real world’ answers to key issues:
- What are the most cost-effective group fitness marketing strategies?
- How flexible should I be about adjusting my marketing plan?
- What are the top three group fitness marketing strategies?
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If you are a Les Mills’ licensee, login to the exclusive club channel now using your eClub login details to access the full Group Fitness Management guide.