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HOW TO MAKE GROUP FITNESS A CORE COMPETITIVE ADVANTAGE
This article will give you hands-on advice on how to maximise your group fitness potential and make group fitness your club’s core competitive advantage.
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INCREASE CONVERSION RATES AND IMPROVE REFERRALS
In the last issue of Group Fit PROFIT we saw the important role cross-club teamwork plays in securing sales benefits. This second article in a series of three will focus on refining the sales process to increase conversion rates.
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50 new members from first re-launch by new GF Manager
Craig MacDougall was appointed GF Manager (GFM) of Melbourne Central, Australia in February 2008. Melbourne Central (MC) is Fitness First’s biggest club in the city with 5,000 members and yet they appointed Craig who had a business rather than a fitness background to the role.
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40 memberships from 3.5 hour quarterly re-launch event
Tim Burrow is the Fitness Manager of K2, a community owned leisure center in UK. He and his team share their successes on promoting and hosting a 3.5 hour evening event and securing 40 additional membership sales as a result…
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52 new members from day long club “Winterfest”
The owners of Gold’s Gym Newburgh (GGN) decided it was time to organize a big event with two clear objectives. To encourage a big word of mouth ‘splash’ and also attract new members into this 61,000 ft² multi-use facility. With 1,100 people attending the day long event and 52 new memberships secured, GGN’s owners were extremely satisfied with the event results.
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800 Euros deliver 137 new members from quarterly re-launch
Imke Wohlfeil, GF Manager, describes Holmes Place, Hamburg’s tried and tested approach to re-launching LES MILLS™ programs every quarter.
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BODYVIVE™ launch classes deliver 42 new members and over USD 20,000 revenue
Anthony Cali is the owner/manager of Fitness Concepts (FC) in Boston, USA and has built his very successful club operation around Group Fitness (GF).
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92 new members from quarterly re-launch event
Franck Giganot opened Mission Sport during September 2006, in the center of St Tropez, France and quickly planned his first Group Fitness (GF) event to help build the club’s membership.
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An average of 3.4 visits per week and 80% of total attendances in Group Fitness
In April 2006 The House of Fitness (The House) opened its doors with a niche service offering. The House team spotted a gap in the market to provide a fitness environment where each member connects with a staff member for at least half an hour during each visit by focusing on Group Fitness (GF), Personal Training (PT) and a wellness center which includes massage, acupuncture, reiki.
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First re-launch shows revenue potential of GF events
Wantage Leisure Centre (WLC) was delighted with its first re-launch in January 2007. Member feedback was extremely positive with comments received such as “great atmosphere,” “I can’t believe I have never tried these classes before” and “the instructors are really motivating.”
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