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Explosive Group Fitness attendance growth in five months
Ed McTiernan and Gail Owen of Powerhouse Gym in Utica, New York USA explain how Group Fitness (GF) has transformed from being a big drain on club resources to becoming a vital competitive advantage to the facility in just 5 short months.
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A big club in a small town
In a region of 31,000 people, Formtoppen – a club in the small Swedish town of Höllviken - has attracted 5,400 members through attention to detail and outstanding Group Fitness classes.
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Group Fitness drives business growth across independent chain
Adam Wilson is enjoying a wild ride of business success. In 7 years he has transformed his world from being a part time instructor to becoming a co-owner of 5 independent clubs in Cairns, Australia.
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Instructor turned GF Manager leads BODYVIVE™ success
If it weren’t for the vision and passion of two instructors - Sharon Neish and Sally Dryden - the Beach House Morayfield, Australia (BHM) wouldn’t be offering 3 well attended BODYVIVE™ classes per week to their appreciative members.
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30% of total attendances from Group Fitness and growing
“During the quiet times I used to be uncomfortable about paying for LES MILLS™ programs each month…but all that has changed. With 30% of our total weekly visits coming from Group Fitness (GF) Les Mills is giving me a great return on investment,”
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Group Fitness weekly participation grows by 38% in 13 months
13 months ago Amelia Garcia was appointed as GFM for Bladium Sports and Fitness Clubs (Bladium). After a thorough review of timetable, Amelia identified a number of classes that had only a handful of people in attendance and removed them.
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Group Fitness attendances triple in 2.5 years
The music was pumping, the room filled with lights flashing off the spinning disco ball, and cocktail waitresses served drinks as eager customers squeezed past the bouncers onto the dance floor.
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Role model GF Manager leads from the front
Tonia McKenzie has been a GF Manager (GFM) with Golds for 5 years. She divides her week across three corporate owned clubs and makes sure that every hour counts with great success.
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Growing Group Fitness attendances with BODYVIVE
Owning Cambridge Fitness Centre (CFC) has been a life changing experience for Val Evans. In 1997 the former owner offered Val the chance to co-own CFC. She explains, “once I got over the fear, I bought the gym and immediately made LES MILLS™ programs a core part of my business".
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Building BODYVIVE™ success over time
Les Mills Hutt City (LMHC) has just celebrated its 1st anniversary in October 2007. Year 1 has laid an excellent foundation for future success with the club having 3,250 members and clocking up a satisfying 80.4% retention*.
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