Group Fit P.R.O.F.I.T

Group Fit P.R.O.F.I.T. profiles global case studies which demonstrate the business success delivered by Group Fitness (GF).

Every month we offer new case studies to inspire and motivate group exercise teams around the world to even greater achievements. Facilities of all sizes are profiled to make sure Group Fit P.R.O.F.I.T. is a powerful resource for all members of the fitness industry.


Why not share Group Fit P.R.O.F.I.T.  with your management and instructor team every month and spread the word about what’s possible when you get the best out of GF?

Our latest month's articles are below or take a look at the categories on your left for previous ones.

 

Group Fitness drives business growth across independent chain

Adam Wilson is enjoying a wild ride of business success. In 7 years he has transformed his world from being a part time instructor to becoming a co-owner of 5 independent clubs in Cairns, Australia.

 

82% retention in 15th year of operation

All in Sports (AIP) is a thriving Group Fitness (GF) specialist with 1,200 members based in Alphen aan den Rijn, Holland. It operates in a tough market where competitor clubs offer wider service offerings that just GF at the same or at a lower price per month. Yet as more low-priced clubs have entered the market, AIP has put up its fees and still retention* stands firm at 82% in its 15th year of operation.

 

40 memberships from 3.5 hour quarterly re-launch event

Tim Burrow is the Fitness Manager of K2, a community owned leisure center in UK. He and his team share their successes on promoting and hosting a 3.5 hour evening event and securing 40 additional membership sales as a result…

 

Instructor retention a key driver of club success

Competition has become much tougher in the 2 years since we interviewed Megan Peterson of Bodyplex in May 2006.