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Group Fitness drives business growth across independent chain
Adam Wilson is enjoying a wild ride of business success. In 7 years he has transformed his world from being a part time instructor to becoming a co-owner of 5 independent clubs in Cairns, Australia.
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82% retention in 15th year of operation
All in Sports (AIP) is a thriving Group Fitness (GF) specialist with 1,200 members based in Alphen aan den Rijn, Holland. It operates in a tough market where competitor clubs offer wider service offerings that just GF at the same or at a lower price per month. Yet as more low-priced clubs have entered the market, AIP has put up its fees and still retention* stands firm at 82% in its 15th year of operation.
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40 memberships from 3.5 hour quarterly re-launch event
Tim Burrow is the Fitness Manager of K2, a community owned leisure center in UK. He and his team share their successes on promoting and hosting a 3.5 hour evening event and securing 40 additional membership sales as a result…
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Instructor retention a key driver of club success
Competition has become much tougher in the 2 years since we interviewed Megan Peterson of Bodyplex in May 2006.
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