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Group Fitness delivers 82% of attendances AT PREMIUM PRICED FACILITY in tough local market
It’s been 3 years since we spoke with Leighann Moll, owner of women’s only Momentum Fitness Center (Momentum) in Pennsylvania USA. Now entering their 9th year of business with a 2,000 person membership almost at capacity,
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Smart timetabling and regular Group Fitness events deliver 78% of club visits
When David Thoong designed his timetable, he was conscious that he had three very different markets to service. Celebrity Fitness (CF) is based in a shopping mall in Georgetown on Penang Island, Malaysia, and David has a very specific local population to attract into the club.
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Group Fitness program leads to over 60% of campus population using Recreation Center
By the spring of 2007, 1 year after opening, 33% of the campus population (7,500 people) at Fresno State in California, USA had used the Student Recreation Center (SRC). Just one year later over 60% of the campus population (14,000 people) had used the SRC.
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Group Fitness attendance triples in 12 months and now accounts for 30% of membership sales
Within the first 60 days of offering LES MILLS™ classes on their timetable, Powerhouse Gym (PH) in St Clair Shores, Michigan saw 20% of their monthly membership sales closing as a result of the new classes. Now, with 50% of the GF schedule dedicated to LES MILLS™ programs 30% of all membership sales come as a result of marketing the Group Fitness (GF) program and quarterly GF events.
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