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Group fitness delivers 82% of attendances at premium priced facility in tough local market
It’s been three years since we spoke with Leighann Moll, owner of women’s only Momentum Fitness Center (Momentum) in Pennsylvania USA. Now entering its ninth year of business, Momentum has a 2,000 person membership almost at capacity.
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Community focus is core to retention and growth
We are delighted to speak with Jaci Griffin, award winning club manager of Les Mills New Lynn (LMNL) in New Zealand about how community is a key driver of business success for the facility.
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82% retention in 15th year of operation
All in Sports (AIP) is a thriving Group Fitness (GF) specialist with 1,200 members based in Alphen aan den Rijn, Holland. It operates in a tough market where competitor clubs offer wider service offerings that just GF at the same or at a lower price per month. Yet as more low-priced clubs have entered the market, AIP has put up its fees and still retention* stands firm at 82% in its 15th year of operation.
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40% of total attendances and 65% retention just isn’t enough…
Rod Harvey bought Alive Health and Fitness (AHF) in Canberra, Australia in December 2005. Despite growing the membership base from 969 to 1,502, increasing Group Fitness (GF) participation from 27% to 40% of total attendances and enjoying a healthy 65% retention* rate, Rod isn’t satisfied.
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Group Fitness attendance quadruples in 12 months to deliver 40% of total visits
A year ago the new owner of The Link Gym (TLG), John Reynolds persuaded Kim Mitchell to come back and manage his club in Coffs Harbour, Australia. Kim explains that she agreed on one condition, “that I could do it my way!” The turn-around has been impressive.
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71% retention in 6th year of operation
Julie and Robert Young have experienced great success positioning Group Fitness (GF) and Personal Training (PT) as the core of their business. Their impressive retention* proves their game plan is on track sitting at 71% in their 6th year of business at Goodlife Bowmanville (GLB) in Ontario, Canada.
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68.8% retention in 3rd year of operation
In April 2004, Joyce Freeman opened her Golds Gym franchise in Camp Hill (“GGCH”), Pennsylvania.
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68% Retention in year 7 of operation with 46% of visits from Group Fit
7 years ago, 3 couples formed a partnership to buy an ailing club. Unified by their passion to help people get the most out of life by being healthy and fit, they created a motto for Paramount Health and Fitness Club (“Paramount”).
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Group Fitness confirmed as key to 67% retention in year 11 of operation
“We do not have contracts with our members, so this puts an even higher premium on Group Fitness ("GF") [for retention] because members can leave at any time” explains Travis Wood, Assistant General Manager of Fayetteville Athletic (“FAC”) in Arkansas, USA.
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Owners back GF Manager to build retention machine from scratch
Dan Foley and Matt Sale took a leap of faith. In April 2004, they backed their GF Manager, Megan Peterson, to create a GF hub in their newly acquired franchise, BodyPlex in Woodstock, Georgia.
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