| |
47% of attendances from 16-strong instructor team supports 66% retention
Since establishing Injoy Club in Lauterbach, Germany in 1991, the facility has built its success by concentrating resource in three areas: a strong focus on Group Fitness (GF), always investing 8% of turnover in marketing this mixed facility and a culture of friendly excellence.
|
|
|
Instructor team delivers 66% of weekly club attendances
Under Mid’s Thomas’ leadership, Counties Fitness’ membership tripled within 12 months to 1,200 people. The Instructor team exploded from 4 to 22, delivering circa 40 classes per week to members from a 100% Les Mills timetable.
|
|
|
Half the cost, half the time and double your instructor recruitment target
Les Mills Christchurch (LMC) had instructor gaps looming. With recruitment drives just twice a year, LMC had two goals for their next recruitment initiative: superb value for money and delivering a great experience to all involved in the recruitment process.
|
|
|