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With the LES MILLS™ Group Fitness System , you’ll get more new members, keep the ones you have and keep them coming back for more, more often. More evidence of Les Mills’ capacity to impact club profitability emerged in an ACNielsen survey of 3,080 participants in its programs around the world. It showed that more than 85% of members visit their clubs at least twice a week specifically to take part in the classes and that nearly 43% visit at least four times a week. The average of 3.4 visits a week by LES MILLS™ participants compares with IHRSA estimates that club members go to their clubs 1.75 visits a week on average.
Improving the average number of visits per week a member makes to a club by just one can lead to a 3% increase in a club’s retention rate*. These extra visits count where it matters – on your bottom line.
The complete LES MILLS™ Group Fitness System includes:
Take the first step to increase your club’s attendance today. Learn how to harness the power of the LES MILLS™ system for your gym by completing the short form below to receive:
Five million people take a LES MILLS™ group fitness class every week – isn’t it your turn for a slice of the action?
*FIA (UK) Top 10 Strategies for Winning the Retention Battle - A Summary of 2 Years Research 2006
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