Les Mills International is proud to announce it has joined forces with the Rooster Racing cycle team to help raise awareness and money for people affected by cancer around the world.
Rooster Racing hopes to enlist more than 10,000 donors and raise US$100,000 by participating in a series of three LIVESTRONG® Challenge cycling events staged by the Lance Armstrong Foundation around the United States.
The 2011 LIVESTRONG® events are:
• Davis, California, on July 10
• Blue Bell, Pennsylvania, on August 20-21
• Austin, Texas, on October 15-16
The Rooster Racing team features many instructors who teach Les Mills RPM® - the indoor bike program - and was founded by former RPM® Program Director Dan McDonogh. The team will tap into the Les Mills US instructor network to promote their cause with the aim of winning LIVESTRONG's coveted Messenger Award as the team with the most individual donors.
But the world's leading group fitness exponents may also find more direct ways to back the US fundraising drive. Already, Fitmarc - south central US distributor for Les Mills - has pledged $1 for every instructor on its subscription database. That's more than 3000 donors and US$3000.
“Rooster Racing are great ambassadors for the fight against cancer and we feel their goals are perfectly aligned with our own message of creating life-changing fitness experiences,” says Les Mills Marketing Director Vaughan Schwass.
“They also epitomize the physical and emotional qualities of the RPM® indoor cycling program, so we're very happy to assist in any way possible to further their cause.”
The Rooster Racing team was created in 2007 with a mission statement “Do Good. Ride Hard. Live Well”, and has official chapters around the planet, including in the US, New Zealand, France, Canada, Indonesia, Australia, Denmark and more. The line-up also features team captain Jim Ray and managing director Chris Cygul, both RPM® instructors.
“We're honored to be part of the Les Mills ‘tribe' and its mission to change lives,” says Dan McDonogh. “Rooster Racing was created to be an extension of this - to change lives via the bike.
“Our vision extends beyond the walls of any indoor cycling room. It extends to roads, pathways and trails in communities across the globe.”
“We're extremely happy that Les Mills has come on board as a sponsor to help spread not only our message but that of the LIVESTRONG® movement.”
Rooster Racing has already begun its 2011 US fundraising drive and the best ways to contribute are through the team's fundraising website (www.roostersunited.org ), Facebook (www.facebook.com/teamroosterracing ) or via www.lesmills.com/roosterracing.
About Les Mills
Les Mills International is the creator of 10 global group fitness programs, including BODYPUMP® (weights), BODYCOMBAT® (martial arts) and RPM® (indoor cycling). Millions of participants every week build their fitness in a LES MILLS® class. About 70,000 certified instructors teach LES MILLS® programs in more than 13,500 licensed clubs around the world. From its base in Auckland, New Zealand, Les Mills renews each exercise-to-music program every three months with new choreography, licensed music and instructor education. For more information, visit lesmills.com.
About Rooster Racing
Rooster Racing, founded in 2007, is a registered non-profit company. Their organization is comprised of determined cyclists, Les Mills RPM® indoor cycle instructors and fitness enthusiasts who believe in the fight against cancer. Their members are passionate about fitness, raising awareness about cancer and encouraging others to get with the ‘fight'. Many of their members hold fundraising events around the globe each year, directly benefiting LIVESTRONG®. Rooster Racing members live by a simple motto - DO GOOD. RIDE HARD. LIVE WELL. This motto shows clearly in everything that they do. Rooster Racing provides support to their members with designated captains of official chapters located across the United States, New Zealand, France, Canada, Bali (Indonesia), Australia, Denmark and many more. Everyone is welcome to join their team. For more information, visit roosterracing.org.
LIVESTRONG® serves people affected by cancer and empowers them to take action against the world's leading cause of death. Created as the Lance Armstrong Foundation in 1997 by cancer survivor and champion cyclist Lance Armstrong, the organization is now known publicly by its powerful brand - LIVESTRONG® - and is a leader in the unified global movement on behalf of 28 million people living with cancer today. Known for the iconic yellow wristband, LIVESTRONG® has raised nearly $400 million for the fight against cancer. For more information, visit LIVESTRONG.org.
For more information:
United States media enquiries:
Media Relations, Les Mills USA
Phone (USA) +1 213 268 3754
Global media enquiries
Communications Advisor, Les Mills International
Phone (New Zealand): +64 27 553 3461