Group Fit P.R.O.F.I.T
Group Fit P.R.O.F.I.T. profiles global case studies which demonstrate the
business success delivered by Group Fitness. These case studies are designed to
inspire and motivate group exercise teams around the world to even greater
achievements.
Facilities of all sizes are profiled to make sure Group Fit
P.R.O.F.I.T. is a powerful resource for all members of the fitness industry. Why
not share Group Fit P.R.O.F.I.T. with your management and instructor team every
month and spread the word about what’s possible when you get the best out of
Group Fitness?
The latest case studies are below, or take a look at the
categories on your left for previous ones.
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23 Feb 2006
Welcome to the Les Mills e-letter - Group Fit P.R.O.F.I.T.
Obesity is predicted to be the number one health problem of this century. It is growing at epidemic proportions and isn’t predicted to peak until the next decade.
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22 Feb 2006
Premium pricing and 80% retention in 5th year of operation
Leighann Moll, owner of Momentum Fitness (Momentum) wants more. She and her team have a goal of being world class by year 10 of operation. With 80% retention* at year 5 and a full membership roll of 2,500, they believe they are only on the way to greatness.
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22 Feb 2006
CBD attendance champion promotes 45-minute class formats in winning formula
Competition is all around. It’s either 5 minutes walk away or 10 minutes by train, where the mega clubs sit in downtown Sydney. With no pricing advantage to tempt members and having a smaller facility compared to other clubs in your own chain, how do you repeatedly win the minds and hearts of club members?
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22 Feb 2006
82 new memberships from one quarterly relaunch for small French club
Franck Giganot shows small clubs get massive results from Group Fit. He seized the opportunity to acquire new members with a week-long quarterly relaunch as his acquisition vehicle. ROI was off the charts.
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