Listen to Dan and Rach talk about LES MILLS COMBAT
Beachbody is the leading provider of home workout programs… So why are we doing it?
Les Mills is totally focused on growing demand for our amazing classes in clubs across the USA. That’s why we’ve partnered with Beachbody to create massive consumer awareness through infomercials, to drive more people into facilities that license Les Mills programs. The LES MILLS PUMP and LES MILLS COMBAT Beachbody workouts are for home use only. We know there are lots of people out there who can’t or won’t go to fitness facilities – we want to help break down those barriers and encourage more new members through the doors!
Nothing beats a live Les Mills workout in a great facility, with instructors giving you that personal touch, chart-topping music, constantly fresh choreography and the motivation of the group. That’s why a big part of our Beachbody partnership gives people a free taste of the live Les Mills experience, and talks about it on the DVDs, promotional material and on the infomercial.
LES MILLS PUMP is a box set of 12 workouts based on BODYPUMP™ and other Les Mills programs. LES MILLS COMBAT will be similar (likely to launch in early 2013), inspired by BODYCOMBAT™.
LES MILLS PUMP is currently only available in the USA.
This is all about driving consumer demand through the power of infomercials.
These are home workouts only, and not able to be used in clubs or other facilities. Only our trained instructors can teach Les Mills’ classes in clubs.
Both products star our all-star presenters to really show how amazing our instructor Tribe is! Check out the LES MILLS PUMP team here and we’re excited that LES MILLS COMBAT will be fronted by BODYCOMBAT™ Program Directors Dan Cohen and Rachael Newsham!
This is a chance to make more people fitter and change even more lives. Just like we do every day.