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Les Mills

Group Fitness Management

Welcome to the GFM Explorer – the most comprehensive online Group Fitness Management (GFM) guide available. It provides the information and tools you need to increase retention, create consistent growth and ensure the success of Group Fitness (GF) in your club.

An interactive, easy-to-follow format enables you to select the information you require, when you need it. Whether you are looking for best-practice recommendations, answers to everyday challenges or a specific tool, this guide is your first port of call.

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Scorecard

How great would it be to have an easy-to-follow system to help you set, monitor your progress towards and achieve clearly defined goals?

Explore

Key Areas

Timetable

Timetable design is the unsung hero of successful GF operations. Find out how to drive consistent attendance growth and keep members coming back to your facility by means of smart timetable management

Explore

Key Areas

Recruitment

Rock-star instructors are like magnets. Find out how to hunt and build a team of rock-star teachers and watch your retention strengthen and your GF attendance grow.

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Key Areas

Training

If you want to offer in-class experiences that transform members into fans, you must invest in world-class training. Through committing to upskilling your team to mastery you will have a team of motivated, passionate professionals who inspire and delight your members every day.

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Key Areas

Marketing

Savvy marketing will boost attendance, retain members and propel your club to even greater success. Use our tried and tested marketing strategies and tools to promote powerful GF events and build your brand.

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Key Areas

Planning

A plan provides you with a road map to success and milestones along the way against which to measure your progress. Your planning framework will enable you to report key achievements to management clearly and easily, which will foster a sense of purpose in your team and also help in securing ongoing support and resource for Group Fitness (GF).

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Key Areas

Management

The Group Fitness Manager is the heart of every group exercise operation. Their leadership impacts the level of success achieved in every aspect of the department. We believe that a manager with the passion, drive and vision to develop and lead a world-class team and implement the 8 Key Elements of Group Fitness Management (GFM) will become as important as a sales manager in any facility.

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Key Areas

Case Studies

"CLUBCOUNT™ does so much more than we could have hoped for. It will not only save time, but it will help us measure the impact that group exercise is having on the club's bottom line… And, it will help us to see where we can prioritize resources to drive attendance growth…"

Teri Bothwell

Sport & Health 24 locations; USA

 

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