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BODYVIVE™ drives profits during recession
Vivafit owner Constance Ruiz shares how the award-winning ‘women only’ express fitness chain has grown from zero to 102 clubs since January 2003 and how BODYVIVE™ is contributing to business success.
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Naval hospital plan big future for GF
18 months ago the National Naval Hospital (NNH) in Bethesda, Maryland, USA was paying US$65 per class to one instructor for four classes per week with an average attendance per class of 15 people.
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Maximize Your Prospect Conversion Rate and Increase Retention
The recent economic recession has had an impact on many industries; the fitness sector is certainly feeling the pinch too. With walk-ins drying up, high sales staff turnover, club closures and pricing pressure everywhere, keeping your club profitable can seem like a difficult task, let alone growing your membership base. But is it all doom and gloom, or can you turn the economic slope into an opportunity?
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Instructor retention a key driver of club success
Competition has become much tougher in the 2 years since we interviewed Megan Peterson of Bodyplex in May 2006.
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Group Fitness Becomes a Competitive Advantage in Club Turn-around
Jeni Knight tells her story of how she and her business partner Greg Knight changed the fortunes of a club in Rotorua, New Zealand which was suffering from lack of investment, declining membership numbers and de-motivated staff.
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Turning Group Fitness Around in Six Months
Until six months ago, group fitness (GF) was struggling to justify its existence at World Gym in Phoenix, Arizona, USA. Of the 25 classes per week, none was at full capacity and instructors were pleased when 15 participants turned up for class at peak times even though potential capacity was 40.
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An Average of 3.3 Weekly Visits Per Member and 51% of Total Visits from Group Fitness
In 2006 Eamonn Rooney realized a dream. He found a local developer and architect who enabled him to build the club he had always imagined for his clients.
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Six BODYVIVE™ launch classes attract 30 new members
Jody Connolly loves her job! As Club Manager of Beach House Fitness Centre at Southport Sharks on the Gold Coast, Australia, Jody’s joy and passion are contagious.
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Group Fitness transforms club from loss to profit in just 18 months
In August 2005 the owner Levent TÜR of Paris based Planet Form was facing a deficit of €220,000. He took some dramatic actions to transform the future of the club having visited Les Mills Auckland and attended a Group Fitness (GF) Management Workshop during 2005.
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Group Fitness Management resources leap to a new level
We are delighted to announce the re-launch of our website www.lesmills.com which incorporates a huge range of exciting new resources to help maximize the performance of Group Fitness operations around the world.
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