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With the LES MILLS™ Group Fitness System we’re confident you’ll get more new members, keep the ones you have and keep them coming back for more, more often. More evidence of this emerged in an ACNielsen survey of 3,080 participants in LES MILLS™ programs around the world. It showed that more than 85% of members visit their clubs at least twice a week specifically to take part in the classes and that nearly 43% visit at least four times a week. IHRSA estimates that club members go to their clubs on average 1.75 visits a week. With LES MILLS™ this count propels skyward with a whopping average of 3.4 visits a week.
Harness the power of the LES MILLS™ system for your gym by completing the short form below to receive:
Remember that improving the average number of visits per week a member makes to a club by just one can lead to a 3% increase in a club’s retention rate*.These extra visits count where it matters – on your bottom line.
6 million people take a LES MILLS™ group fitness class every week – isn’t it your turn for a slice of the action?
*FIA (UK) Top 10 Strategies for Winning the Retention Battle - A Summary of 2 Years Research 2006
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