Debut for Les Mills Fitness Fashion

THE REVOLUTION IN WORKOUT GEAR

Leaders in fitness and now leaders in fitness fashion. The all-new LES MILLS™ line of clothing is set to

take the gym scene by storm!


This clothing is the “must-have” complement to your LES MILLS™ workout, with a range of garments that

reflect the essence of our group fitness programs.


It’s a unique blend of high fashion and high performance-wear and it will be available from

our online store from Wednesday September 19, 2007.


You’ll be able to choose from our Moko range and Whanau range and whether you’re a fired-up instructor

or a keen class member, you’ll love doing classes in this cool new gear.




ABOUT LES MILLS CLOTHING

LES MILLS™ clothing is the product of a unique partnership between Les Mills and New Zealand-based

Events Clothing.


Events Clothing has brought to the mix unparalleled expertise in high-performance clothing fabrics and

design whilst Les Mills has contributed a unique insight into clothing that works and what looks great in a

group fitness setting.


The result is a collection of garments that will set the standard in group fitness apparel for years to come.


FABRICS

Sourced from the world’s leading mills, the lightweight, breathable fabrics used in LES MILLS clothing deliver

the ultimate in functionality and durability.


Our garments offer the latest in anti-microbial, nano care and wicking properties.


Meanwhile, distinctive LES MILLS™ branding is delivered with the latest logo transfix technology and cutting

edge use of reflective color.


RESEARCH AND DESIGN

The product of exhaustive consultation among LES MILLS™ trainers and extensive consumer research,

LES MILLS™ clothing is tailor-made to suit our instructors and class participants, whatever their favorite

program.


All our garments are designed to promote focus, achievement and performance.


THE MOKO RANGE

The first two ranges of LES MILLS™ clothing are called Moko (pronounced moh-koh) and Whanau (fah-now).


Moko is the art of tattooing practiced by the indigenous, Maori inhabitants of New Zealand and is the name used

for the garments linked specifically to one of the LES MILLS™ programs.


Whether it’s a cool BODYPUMP® tee or tank, stylish BODYCOMBAT® pants or a cheeky BODYATTACK® bra top,

these items will let you live the program and work to the max.


THE WHANAU RANGE

Whanau is the Maori name for family and describes the range of garments which, while distinctly part of the

LES MILLS™ collection, are not necessarily linked to a specific program.


Stylish hoodies, ultra-cool puffer jackets and nifty cargo pants are just a few items from the range.


THE ONLINE STORE

The LES MILLS™ clothing store is highly interactive and user-friendly, with a step-by-step guide to shopping.

Full details on shipping, payment options and our returns policy and procedures will be available in the Help

section of the Store.


MORE OPTIONS TO COME

Les Mills clothing is just beginning and our initial collection, while extensive, is only the start. We’re going to

be hard at work designing more great garments to help you TURN IT UP! in your LES MILLS™ classes.


Clothing purchased in the online store will initially only be delivered in the USA, although international distribution

will follow in due course.