Major challenges and opportunities facing our industry - Les Mills Insights from IHRSA
IHRSA Las Vegas was an outstanding event and we loved catching up with friends, old and new. Here’s a summary of the big issues we heard at the convention that reflect the challenges facing the 16,000 clubs we partner with:
THE COMPLETE LES MILLS GRIT™ SERIES: HIIT LIKE NO OTHER
Prepare to seriously up the intensity of your exercise regime, LES MILLS GRIT™ Cardio is here.
CREATING A FITTER PLANET: LES MILLS GROUP EXERCISE LAUNCHES IN MALTA
Every week three and a half million people lose themselves in the exhilaration of one of the thousands of LES MILLS™ classes that are taught in 14,500 fitness facilities in 80 countries around the world.
BODYSTEP™ GOES ATHLETIC; TAKES STRIDES IN INTENSITY
190,000 BODYSTEP™ workouts were completed last week. It’s an impressive figure, but Les Mills thinks that it can grow it to half a million people stepping by 2015 with the introduction of BODYSTEP™ Athletic – a higher intensity step program that will test aficionados and garner interest from exercisers who have traditionally been put off by the fancy footwork of BODYSTEP™.
NEW 30-MINUTE HIGH-INTENSITY WORKOUTS PROVEN TO GET RESULTS
For anyone ready to work hard and earn great results, LES MILLS GRIT™SERIES is the answer.
LES MILLS SCOOPS SUPREME AWARD FOR EXPORTING GROUP FITNESS TO THE WORLD
When it comes to business, Les Mills International has proved it is the fittest of them all, after receiving the supreme award at the Westpac Auckland Central Business Awards on Friday night.
Les Mills SMARTBAR™ scores prestigious design industry award
At the prestigious 2012 New Zealand Best Design Awards, the Les Mills SMARTBAR™ picked up the Gold Pin for Best Product Design and the highly-coveted Purple Pin, otherwise known as the Supreme Award.
LES MILLS REINVENTS BARBELL DESIGN – LAUNCHING AT IHRSA
The biggest innovation in barbell technology for decades is being unveiled by Les Mills at the IHRSA 2012 Trade Show next week in Los Angeles.
Fitness Professionals & Les Mills International announce new distribution arrangements for UK market
Fitness Professionals Ltd (FitPro) and Les Mills International (LMI) have announced that LMI will become the exclusive distributor of Les Mills group fitness programmes in the United Kingdom in 2012.
Les Mills teams up with Beachbody® to introduce LES MILLS PUMP
LES MILLS®, creator of some of the world’s most popular group fitness programs, has teamed with Beachbody® to create LES MILLS PUMP, a DVD-based at-home workout available now.