Les Mills is changing the way the world thinks about fitness, including right here in the Western USA.
Our Group Fitness System is providing people with an effective, fun way to exercise and transforming fitness club businesses around the globe.
Great music and passionate instructors inspire an exhilarating workout experience that more and more participants are including in their regular fitness regime.
Created in New Zealand, our eight fitness programs are currently offered in more than 12,000 facilities in more than 70 countries, with an estimated five million participants every week.
Les Mills has stamped a huge ‘footprint’ on the global fitness industry and provided a standardized offering that earned us recognition in the leading Club Business International magazine for “doing for group exercise what McDonald’s did for hamburgers”.
Les Mills has also earned endorsement as the preferred group exercise provider to club chain partners in the USA, including: Gold’s Gym International, Lady of America, Powerhouse Gym International and the Jewish Community Centers of the USA.
Les Mills has produced much more than an innovative and effective form of exercise - we have created a global fitness phenomenon.
The LES MILLS™ Group Fitness System is made up of four elements:
Our Programs
Les Mills creates eight choreographed group exercise-to-music programs called Group Fit Formulas - each delivering an hour-long workout in one of the classic exercise genres, such as weight training, mind-body, martial arts, step and dance.
Our Program Directors create a new class, with new music and choreography, every three months, drawing on the latest trends in music and the latest developments in exercise science.
When the new classes are perfected, they are filmed for DVD and dispatched with choreography notes, education sessions and licensed music CDs to the 70,000 qualified LES MILLS™ instructors working in facilities which have licensed one or more of the LES MILLS™ programs from regional distributors like Les Mills West Coast.
Instructor Training
All LES MILLS™ instructors undergo a rigorous selection, training and qualification process to make sure their class participants enjoy a world class exercise experience, wherever they are.
Usually working currently as fitness instructors or personal trainers, trainees attend modules where they receive training in the key elements of the LES MILLS™ system.
On completion of module training, and subject to grading, trainees can start teaching immediately in a licensed facility and become fully qualified after submitting a video or DVD of one of their classes for assessment within three months.
Instructors receive new program kits every three months, together with ongoing education and training provided both electronically and at training workshops.
Outstanding instructors with leadership skills and an aptitude for helping others to reach their potential may become trainers bringing more instructors into the LES MILLS™ system.
Group Fitness Management
The LES MILLS™ Group Fitness Management (GFM) system provides club owners and managers with a blueprint for achieving higher profitability through correct implementation of the LES MILLS™ system.
The GFM system was developed at the Les Mills World of Fitness in Auckland as a means of capturing the business benefits of the LES MILLS™ programs and is available free to licensed clubs around the world through seminars, workshops and online resources.
The GFM system covers all aspects of group fitness studio layout and management and staffing and defines optimum promotional support for the LES MILLS™ programs through external marketing and new class launches.
Marketing
Les Mills provides licensed clubs with a vast array of marketing materials to drive awareness and participation in the LES MILLS™ programs. These resources are anchored in ongoing consumer research driving all product communications including trade and consumer advertising, on-line marketing resources and public relations.
High quality imagery is produced for targeted advertising campaigns promoting programs individually and also to support the quarterly re-launch of classes with new music and choreography.
Fully developed marketing materials are supplied directly to licensed fitness clubs through Les Mills’ online eClub – a secure section of the lesmills.com website.