California State University
Fresno
“One of our performance indicators is the number of people on campus who use the fitness center. That has gone from 30% of eligible people to over 65% in only a few months. I absolutely attribute that to the LES MILLS™ group fitness classes.
“As a non-profit, the hardest sell was 'why should we pay for licensing?' But once we signed up, we never regretted it. We wouldn’t do it any other way.
“Our students LOVE the classes. They feel inspired by the programs and attend regularly. People fall in love with the program, not the instructor - so when the instructor has schedule conflicts like exams or graduates from school, we can plug in another instructor and still have loyal participants.
“I have never worked with such accommodating people as the LES MILLS™ team. When I call LES MILLS™, the people know my name, what club I am calling from, the names of people on my team - and if that person doesn’t know the answer, they will find it for me. It’s absolutely unbelievable and it gives us such a secure feeling about our investment in group fitness.
"Les Mills gives us access to tens of thousands of dollars in marketing materials at our fingertips! Class passes, launch posters, instructor recruitment materials, motivational banners – there is no way we could even come close to creating on our own the resources we have through LES MILLS™ eCLUB.
"The music is awesome, driving, and energetic. And if you don’t like it, you have the power to change it by making a song suggestion. The fact that we have a say in what happens at the top makes a huge difference and gives each instructor and club a sense of pride, community, and ownership. “
Maia Jost
Assistant Director – Fitness Programs
Custom Bodies Fitness
Irvine, California
“The whole LES MILLS™ package is a great value. LES MILLS™ people are always supporting me with everything from marketing ideas to launches. The LES MILLS™ advertising campaigns are amazing. The LES MILLS™ music keeps the program alive and does so much of the work for us as instructors. The instructor network is fabulous and I find that the more I attend trainings and quarterlies, the bigger my network is becoming.
“The programs are made right. They show instructors with amazing levels of fitness, but who are also human – and who sometimes even make a mistake!
“We’re a smaller club without massive amounts of equipment and space. The LES MILLS™ group exercise programs help us use our space efficiently – because people who are in the groupex room free up the treadmills and other equipment for other members to use.”
Paula LaRue Mugavero
Owner and Group Fitness Manager
Kia Ora—Fitness for Every Body
Kennewick, Washington
“We make group exercise the centerpiece of what we offer to our club members. In fact, we’ve re-branded the whole club around LES MILLS™ group fitness because compared with what other clubs are offering Les Mills really helps us stand out from the crowd.
“We’ve achieved a dramatic increase in attendance at our group fitness classes and in our membership retention rates. The system works just the way Les Mills says it will!
“We have developed a strong kinship with our LES MILLS™ friends as we have trained with, studied, and embraced the programs and the people who make them.
“But the greatest satisfaction is that we see Les Mills leading our members to a better, healthier lifestyle. Awesome results and great fun.”
Karl and Lisa Christensen
Owners
The House of Fitness
San Diego
“Our members love the Les Mills programs and so do we. They provide the core of our business and the focal point for the strong sense of community and belonging that exists among everyone involved in the facility.
“As someone who has been closely involved with Les Mills since it first came to the States ten years ago, I can vouch for the incredible appeal of these programs among people of all ages and fitness levels and in all different types of clubs – they deliver an addictive exercise experience and they deliver great fitness results.
“I can also testify to the great support we get from Les Mills in terms of instructor training, customer services and the awesome marketing materials they keep producing. Keep up the great work Les Mills!”
Patrice Domingo
Club Director
World Gym of Phoenix
“Les Mills has had a huge impact on our club – both in improving our membership growth and retention rates and through spin-off benefits such as improved staff remuneration and morale.
“Whereas previously we were perceived as a club mainly for hard-core fitness enthusiasts, a simple promotion for LES MILLS™ classes sparked interest among people of all fitness levels in our local community.
“Many of these have become loyal and frequent attenders in the group fitness studio, thankful for programs that a number of them say have turned their lives around. For example, we have a diabetic lady who lost 25 pounds which resulted in her reducing her diabetic medication and stopping her high blood pressure tablets.
“Meanwhile, our Les Mills instructors are earning more through higher attendance in their classes and personal trainers are also picking up more clients from among the increased number of group fitness participants.
“World Gym of Phoenix owes much of its current success to our LES MILLS™ programs.”
Cindy Hamel
Group Fitness Manager
Gold's Gym Redmond
and
Gold's Gym Bothell
Washington
“We have had huge success with Les Mills over the years at both facilities and that’s an amazing tribute to the quality of these programs, considering the many competing offerings on the market and the discriminating nature of most of our members.
“We started running the programs at the Bothell facility about seven years ago and they have just got stronger and stronger – to the point where we’re now running seven programs and 45 classes a week and struggling to fit more on the timetable!
"They’re also hugely popular at the newer, 10,000-member Redmond club, where we’re running even more classes classes and about to launch our eighth program, BODYVIVE™.
“Our members love the challenge and authenticity of the workout they get with Les Mills, together with the variety of the programs and their continual renewal every quarter with great new music and moves. Our instructors are also huge fans of the professionalism and quality that define all aspects of the LES MILLS™ experience.”
Michelle Toussaint
GGX Director
Carmel Valley Athletic Club
Carmel, California
“We are going on our third year teaching LES MILLS™ programs and the classes are going strong. We just recently opened up a new group exercise area (our “Mind & Body Center”). It’s over twice the size of our original group exercise studio – and the LES MILLS™ classes have already outgrown this new space.
“Our members absolutely love these classes. People as young as 15 and as old as 60 attend. I have even had members write testimonials without even asking."
Terri S. Golden
Group Exercise Coordinator
Bladium Sports
Alameda, California
“Up to 50% of our members checking in take the LES MILLS™ classes on a weekly basis, and that speaks for itself in terms of how the programs are valued in this facility. Especially so, given the wide range of activities we offer, including indoor soccer, boxing, hockey, basketball and rock climbing, besides all the traditional gym floor options.
“BODYPUMP® is the most popular of the programs and we’ve had consistently full classes since we started just on a year ago. Many of our members are looking for body toning results, rather than high-impact exercise, and that’s what they get with BODYPUMP®. They love the hard-core workout the program delivers and the experience that comes with the music and a motivated – and motivating – instructor.
“RPM® has also been popular since launching here – we run back-to-back classes at peak times and that would have been unheard of with our previous indoor cycling classes. And now BODYFLOW® is also taking off and often outdoing yoga and Pilates in participation terms.
“All in all, we’re getting great value and results from Les Mills. Members and instructors can see and feel the positive changes that occur in their bodies. Long may it continue.”
Amelia Garcia
Group Exercise Director
Total Woman
Bakersfield, California
“The Les Mills programs have created a major transformation in our gym.
“We had classes with small numbers – eight to 12 members per class. Now the members know they had better get there early to get a spot, because our room holds 25 to 30 people and the classes are usually full.
“We also now have 50 classes per week on our schedule – double what we used to have.
“Our instructors like the programs because it's all there ready to learn and use.
“The members like them because in a world where sometimes you never know what you’re going to get, they know they will always get a great workout.
“Thanks, Les Mills.”
Suzette Miller
Group Fitness Manager