The fitness event of the year #UNSTOPPABLE

O que é Unstoppable?

Unstoppable é uma nova campanha para ajudar a indústria global de fitness a comemorar o retorno dos treinos ao vivo e das recuperações dos clubes turboalimentados. Ele segue os passos do evento World United do ano passado, que viu milhares de clubes em todo o mundo se unirem para reengajar os membros e expressar solidariedade em face da pandemia.

A partir do dia 2 de outubro, o mundo do fitness se reunirá para celebrar o retorno do fitness ao vivo e a força de nossa comunidade. Dezenas de milhares de instalações e instrutores de todo o mundo realizarão seus próprios treinos ao vivo e online com o tema Unstoppable para reengajar sua comunidade.

Why should I get involved?

Reports and surveys have indicated that the social elements of the club, such as group fitness and interactions with the team, are the biggest drivers of workout joy. After many months of being kept apart, we are yearning for deeper connections and human interactions.

How can I get involved?

Clubs and Instructors are invited to join the celebration by hosting their own special launch activations or community open day (or weekend) from October 2 – either online via Les Mills’ livestreaming service or live in-club – to re-engage members and welcome new ones.

We recommend that clubs structure launch activations around a schedule of free workouts, group fitness classes, personal training, Instructor meet-and-greets, competitions, prizes and any other ideas that will get your members pumped.

What are the benefits of a fitness event?

Anyone who’s felt the electricity of a live fitness class will tell you it’s one of the most powerful and motivational workout experiences you can get. It’s where our people come into their own, building connections, and inspiring each other to beat their best.

The benefits of club events include:

  • Keeping members motivated and improving retention
  • Attracting new members
  • Engaging more members in group exercise
  • Building community and staff teamwork
  • An opportunity to recruit new talent to expand your team

Is it safe to attend events?

Before planning or attending an event or new release launch party, we suggest checking your local, state and national COVID-19 safety recommendations to ensure you’ll be compliant.