Westwood health clubs bucking the trend
While other clubs struggled with losing members during the economic downturn, two clubs in Westwood, Dublin are thriving thanks to Les Mills’ programs.*
“The two largest clubs in our company are Clontarf Rd and Leopardstown. In 2011, Clontarf Rd changed to a full Les Mills themed club. And the difference has been staggering.
As reported by IHRSA, Clontarf Rd now gets 55% higher Group X attendance every week. Over 33% of all visits every week at Clontarf now attend for Les Mills classes. And on average, total club visits at Clontarf are 42% higher.
During the recent economic downturn in Ireland when many clubs were losing members at a staggering rate, Clontarf bucked the trend and improved its attrition. I believe the huge improvements in club usage, group X attendance, and retention is 100% down to the AMAZING product that Les Mills provides.”