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Member Engagement

The evolution of motivation

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Les Mills

Over the last few decades, Les Mills International CEO Phillip Mills has seen huge change in what drives club members and keeps them motivated. In this video, using exercise bikes as an example, he explores how the evolution of technology has helped create a more motivating environment for exercise that helps members achieve more.

A lot has changed since the dull monotony of the old stationary cycles in the 1970s. The 1980s brought computerized bikes, with the ability to see more ride-related data. Cardio theatre arrived in the 1990s, with TV screens to keep riders engaged while they exercised.

The first big leap, however,  was the arrival of spinning classes in 1995. The precursor to today’s RPM and LES MILLS SPRINT, and boutique cycle studios, spinning added an instructor to the motivational mix and brought people together to train as a group.

Jumping forward to 2015, Les Mills took cycling to the new frontier of exertainment with the motivating, immersive experience that is THE TRIP. So where to from here? What is the next stage in the evolution of motivation? Phillip Mills has an idea - and he shares it in this video.

Watch the Evolution of Motivation with Phillip Mills

The Evolution Of Motivation Video
Motivation
Interested in partnering with les mills? get in touch


Let's Talk


Get in touch with us today to find out how to build relationships beyond memberships


What's your first name?
What's the name of your Club or Facility?
What's your phone number?
Who are you?
What's your role?
This field is required.
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