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THE POWER OF SOCIAL EXERCISE

A motivator that can’t be ignored. Tell us more

WORKING OUT TOGETHER MEANS HAPPY, MOTIVATED MEMBERS

When members are motivated they work out more often and stay longer. If you’ve got happy, enthusiastic members they renew memberships and refer friends. Your employees are more engaged and membership and revenue grows.

The numbers don’t lie

Assisted and social exercise pays off

Dollars and sense

Cost effectively and profitably growing membership
Les Mills programme director Glen Ostergaard

RETENTION VERSUS ACQUISITION

It costs seven times more to acquire a new member than it does to keep an existing one, and yet most clubs primarily focus on new member acquisition.

The fact is most members don’t come often enough to see value in their membership – and that’s when you risk losing them. Growing membership is about growing attendance.

Attendance is the most important metric in our industry but is also the one least measured by club managers. Ideally you want all of your current members to come in at least twice per week. If your membership is 2,000, that’s 4,000 visits a week. How far are you from reaching that number of members?
Les Mills Bodystep fitness class

PROFIT PER SQUARE FOOT

It's proven that people work out harder and longer in a group environment than they do when training alone – and that means they’re more likely to come more often. So the fewer members you have training alone, the better your business’s health.

A group fitness studio typically brings in more profit per square foot than any other space in a fitness facility.

LEARN MORE

HOW TO MAXIMIZE PERFORMANCE
BODYJAM instructors on stage

Lift your game

Give your members a world class fitness experience Learn how

GET IN TOUCH

LET'S TALK

If you’re keen to learn more about the power of social exercise let us know. Simply complete this form and one of our business development specialists will contact you.

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