How to win in the new
age of fitness

Discover key insights from the biggest global consumer
fitness survey ever published

Millennials and Gen Z are changing the game – and they now make up 80% of gym users.

Learn the new rules of fitness and how your club can win with the 2019 GLOBAL CONSUMER FITNESS SURVEY.

We asked over 12,000 people in 22 countries how and where they like to workout.


  • How the next generation of gym users choose their club
  • Which types of workouts have the biggest impact on retention
  • How digital fitness is shaping the modern marketplace

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