AN END TO EMPTINESS
Right now, there’s an 80% chance your cycle studio is sitting empty. Traditional clubs with only two to three cycle classes a day could be missing out on up to US $180,000 a year in membership revenue.
That’s a scary waste of an investment, and is depriving you of income.
At the same time cycle boutiques are running close to capacity, attracting thousands of customers who pay premium prices.
Clients of boutiques spent between USD $80-$177 monthly in 2014, while traditional club members spent between USD $37-$61. Traditional clubs are quickly losing market share, while boutiques are the second-most preferred exercise venue.
Millennials (aged 18-34) love boutiques because of their sophisticated marketing, cool branding and exceptional experiences. Boutiques are winning the younger customers while traditional clubs compete for an aging 40-plus demographic.
Boutiques are gaining members fast, with 42% of the 54 million members of fitness facilities in the U.S. attending boutiques. This is twice the number from 2014.
You can buck the trend. By offering a high quality cycling experience, you can block boutiques from entering the mainstream, and protect your market position.