GET MORE VALUE FROM YOUR CYCLE STUDIO
Right now, most cycle studios sit empty 80% of the day. Yours might be one of them. With only two or three cycle classes a day, you could be missing out on up to US $180,000 a year in revenue.
While cycle studios sit empty in traditional clubs, cycle boutiques are taking potential business, running close to capacity and attracting thousands of customers who pay premium prices. They earn more than twice as much per month per member.
So how do they keep their studios full?
Driving the appeal of boutiques, especially for the Millennials (aged 18-34), is sophisticated marketing, cool branding and exceptional experiences. They’re winning customers, fast. 42% of fitness facility members in the USA attend a boutique - double the numbers from 2014.
Your business can buck the trend. We can help you maximize the utilization of your cycle studio by adding HIIT, virtual and immersive classes backed by the appeal of the LES MILLS brand. It’s time to shift gear, become more competitive and win back market share.