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FULL CYCLE SOLUTION

Together we can change the game Let's talk

AN END TO EMPTINESS

Right now, there’s an 80% chance your cycle studio is sitting empty. Traditional clubs with only two to three cycle classes a day could be missing out on up to US $180,000 a year in membership revenue.

That’s a scary waste of an investment, and is depriving you of income.

At the same time cycle boutiques are running close to capacity, attracting thousands of customers who pay premium prices. 

Clients of boutiques spent between USD $80-$177 monthly in 2014, while traditional club members spent between USD $37-$61. Traditional clubs are quickly losing market share, while boutiques are the second-most preferred exercise venue.

Millennials (aged 18-34) love boutiques because of their sophisticated marketing, cool branding and exceptional experiences. Boutiques are winning the younger customers while traditional clubs compete for an aging 40-plus demographic.

Boutiques are gaining members fast, with 42% of the 54 million members of fitness facilities in the U.S. attending boutiques. This is twice the number from 2014.

You can buck the trend. By offering a high quality cycling experience, you can block boutiques from entering the mainstream, and protect your market position.

Cycle insights

LES MILLS CYCLE

ANSWERING FOUR CONSUMER NEEDS
man and woman in a cycle studio fitness workout

PERFORMANCE- SPRINT

  • A 30-minute live high-intensity interval training class (HIIT) based on the sport of cycle sprinting
  • Pushes participants harder to achieve ultimate results 
  • A magnet for millennials and members who want time-efficient workouts
  • A great solution to double up class capacity at peak times, replacing one 45 or 60-minute class with two 30-minute HIIT workouts.
Learn more
man in a virtual cycle studio workout

EXERTAINMENT - IMMERSIVE

  • An immersive 40-minute live class, combining projection technology and cutting-edge graphics
  • A revolutionary audio-visual experience that is changing the game in cycling, reshaping gyms for millennials. 
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people in a cycle studio workout

FITNESS - RPM

  • A live workout where you ride to the rhythm of motivating music through a varied journey of hills, flats, mountain, peaks, time trials and sprints!
  • A low-impact cardio workout that gets you fit fast
  • You control your own resistance levels and speed so you can build your training up over time
  • Available in 30, 45 and 60 minute formats
Learn more
people in a cycle studio workout

CONVENIENCE – RPM VIRTUAL

  • The virtual format of the live RPM program
  • A low cost/low pain solution to triple the size of your timetable
  • Offers members access to motivating cycling workouts any time you’re open.
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TRANSFORM YOUR CYCLE STUDIO

Focus on what boutiques don’t do by:

  1. Giving exercise and programming prescription at point of sale
  2. Delivering scientific programming
  3. Using experiential technology
  4. Offering and promoting complementary programs.

Building a cool cycling brand and producing world-class, research-backed programs takes time, money and energy. And cycling is not the only thing you have to deliver on.

We've got the resources, insights and programs you need to solve your empty studio dilemma. We blend music, exercise and science to help people fall in love with fitness.

Our cutting-edge programs raise the bar thanks to a global team of creative directors, university researchers, doctors, sports scientists and music professionals. We refresh the music and moves in all our workouts every three months to stay ahead of the game and provide your members with optimal motivation and results.  

FORGET REINVENTING THE WHEEL

Let us do the work for you.

WE CAN PROVIDE

  • Guidance on studio design, sound, screens, lights, technology and bikes
  • Studio mock-ups and high definition images
  • Background imagery for use in a virtual platform.

BRAND AND MARKETING

We have a powerful boutique cycle brand, CHAIN, and all associated resources to build demand for your new cycle offering.

As with all Les Mills programs, we’ll provide you with resources to educate, excite and engage your members through all steps of your customer experience journey.

DOWNLOAD OUR ROADMAP TO CYCLING SUCCESS

GET STARTED

The key to maximizing your cycle offering is a focused strategic approach. Complete this form to download the first chapter of your roadmap to cycling success.

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