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A single great group fitness instructor is able to attract and retain hundreds of members. A great team of instructors can be the inspiring face of your business, bringing in thousands of members over time. But a good team needs great management, to help them work at their best. Investing time and resources into a high-quality instructor team is something
So, what should you be looking for when recruiting instructors? I’ve seen that successful instructors share five key strengths. Some are innate skills; some can be built up through good coaching and management:
Encourage them to be rock stars, with magnetic stage presence and the ability to create huge excitement on the floor. Some are born with it, and some can be coached to bring it out. Experience on the stage, in theatre, dance or music can be valuable.
Teachers who move beautifully are inspirational and easy to follow. Many of the best instructors come from dance, gymnastics and other sports involving technical perfection and coordination.
People love intelligent instruction on the what, why and how of exercise. Personal trainers are often strong in this area, as are sports coaches, dance teachers and even school teachers.
Some leading instructors attract full classes, despite not having the greatest form. Their secret? Working hard to create friendships, trust and loyalty with the people attending their workouts.
Combining great music with the right exercises means physical results and motivational magic. It’s a crucial skill shared by the world-class instructor team who create our LES MILLS™ programs.
Talented instructors armed with the latest training in these skills can have a remarkable impact on retention. A study by Les Mills and Curtin University in Perth highlighted the effect fitness instructors can have on whether members keep up, or give up, their exercise regime.
Ask Bryce Hastings, Les Mills Head of Research, about it and he explains that achieving the long-term behavior change necessary to fall in love with fitness requires the conversion of extrinsic motivation into intrinsic motivation – and there’s a real art to doing this effectively.
Studies show participants are far more likely to fall in love with fitness if they are led by a talented professional instructor who:
When instructors lead with this approach it fosters motivation that is self determined – meaning participants choose to be active because of how it makes them feel, rather than because they feel they have to. This is the secret to long-term behavior change.
Great instructors are essential. So - are your current team equipped to inspire member loyalty at your club? Is it time to bring in someone new? Are there personal trainers working in your club who are potential group fitness stars? Or can better team management help your current instructors to step up?
Motivational communication has long been an integral part of Les Mills instructor training. Our instructors receive in-depth initial and advanced training, plus educational sessions every three months. Partnering with us ensures that your instructors will be trained in a motivational communication style that will help increase class attendance and help you to retain members.
If you have instructors who aren’t Les Mills certified, it’s good team management practice to help them achieve it. It’s the ideal way to set instructors on the right path for themselves, the people in their classes, and for your business.
Contact us to see what Les Mills training opportunities are happening in your area.