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After analyzing data from across their 30 clubs and 87,000 members, SC Fitness identified members who attend group fitness retain their membership three times longer.
SC Fitness reviewed five years of data, detailing every reason why a customer left their club. They used 65,000 exit interviews, heat-mapped usage patterns and considered attendance patterns from 87,000 members.
44%
of total club visits are now group fitness
Interested in the other four proven strategies for group fitness attendance growth? Download our Guaranteed Growth guide and you'll get the complete set. This guide will give you a blueprint to tackle increasing class attendance from every angle. Each of the strategies has driven real results for our club partners around the world.