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Village Health Clubs (UK) wanted to increase class capacity and group fitness attendance across 29 sites without adding to fixed costs.
Already known for their quality gym equipment and group fitness offering, this mid-market operator was determined to find a strategy which would be harder for their competitors to replicate. Their solution: invest in their people.
increase in average class occupancy in some clubs, within three months
Interested in the other four proven strategies for group fitness attendance growth? Download our Guaranteed Growth guide and you'll get the complete set. This guide will give you a blueprint to tackle increasing class attendance from every angle. Each of the strategies has driven real results for our club partners around the world.