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GROWTH THROUGH
ADVANCED TRAINING FOR INSTRUCTORS
PROBLEM
Village Health Clubs (UK) wanted to increase class capacity and group fitness attendance across 29 sites without adding to fixed costs.
STRATEGY
PUT ALL GROUP FITNESS INSTRUCTORS THROUGH LES MILLS ADVANCED TRAINING
Already known for their quality gym equipment and group fitness offering, this mid-market operator was determined to find a strategy which would be harder for their competitors to replicate. Their solution: invest in their people.
- Identified the need for instructors to improve connection, so they can better engage all types of participant
- Funded 90 (both in-house and freelance) instructors to attend Les Mills’ Advanced Training and achieve certification
- Set a minimum criteria that all group fitness instructors in all clubs must achieve this certification
RESULTS
40%
increase in average class occupancy in some clubs, within three months
- Member retention increased by an average of 5-10% per month
- The lowest performing club prior to implementing the strategy lifted its average class occupancy from 45% to 62%
- The highest performing club prior to implementing the strategy lifted its average class occupancy from 78% to 96%
- Member referrals increased
Download the complete set of growth strategies
Interested in the other four proven strategies for group fitness attendance growth? Download our Guaranteed Growth guide and you'll get the complete set. This guide will give you a blueprint to tackle increasing class attendance from every angle. Each of the strategies has driven real results for our club partners around the world.
