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The Les Mills Group Fitness System works on a licensing arrangement where you pay a monthly fee to run our programs in your facility. In return for this fee, not only do you receive pre-choreographed programs which are refreshed quarterly, you get the world's leading instructor training, access to group fitness management tools, resources and award-winning marketing materials. To get LES MILLS programs at your facility, just contact us and we'll get in touch.
Once you sign a licensing agreement there is typically a 12-week period to train instructors, learn choreography, and promote programs.
There is a monthly licensing fee associated with running Les Mills programs at your facility. Les Mills is in 80 countries around the world and the license fee reflects local currency, therefore the license fee will vary from country to country. The monthly fee may also vary depending on the type of facility you have and how many Les Mills programs you are looking to offer.
Licensing arrangements vary across all our different in market teams. Please contact your local Les Mills team or contact us to enquire about licensing arrangements in your region.
The first LES MILLS program(s) you choose to launch should depend on the current demographic of your facility and/or the demographic you are looking to attract. Our most popular program is BODYPUMP™ - the original barbell class.This program is a proven crowd-puller appealing to both men and women of all ages and fitness levels. If you are just beginning your journey with Les Mills we recommend this as your first program. If you’re looking to further add to your group fitness programming we recommend one of our other globally popular core programs. These include BODYCOMBAT™, BODYBALANCE™ and LES MILLS GRIT™. To ensure optimum success with Les Mills we suggest you start by launching three programs. Once these are working successfully at your facility you can add any others from our 13 program offering. Find out about our full suite of group fitness programs here.
Partnering with Les Mills you’ll be able to grow your membership base through member referral and group fitness events.
Satisfied Les Mills participants have recommended their current facility to friends and family at a staggering rate of 93%. Compared to only 76% of gym attendees who recommend their current facility*. If you want to find out specifically what group fitness referral could be worth to your facility see our Acquisition Calculator.
With new music and choreography released every quarter, Les Mills programs also provide the perfect opportunity to host group fitness events. As part of our Group Fitness Management System, we provide you with a step-by-step guide to hosting successful events at your facility - whether you have little to no budget or want to stage grand, large-scale events. You’ll also have access to world-class marketing materials, which will help you draw in your members and get them to bring their friends and family too! If you want to find out specifically what group fitness re-launch events could be worth to your facility see our Relaunch Calculator.
Research indicates that improving the average number of visits per week a member makes by just one will lead to a 3% increase in a facility’s retention rate. Research commissioned by IHRSA and undertaken by American Sports Data shows that on average freestyle Group Fitness participants attended approximately 0.9 times per week. Research commissioned by Nielsen’s shows that on average Les Mills Group Fitness participants attend 3.1 times per week. With this in mind, it’s clear that members attending Les Mills programs are more likely to stay with you for longer*.
Additionally, Les Mills Group Fitness participants have more intention to renew their membership than those who don’t do Group Fitness (72.2% compared to 63.4%). 65.7% of Les Mills Group Fitness participants believe that Group Fitness is an important motivator in keeping them at the club long-term and 71.8% are “very likely” or “extremely likely” to continue taking Les Mills classes in the next 12 months.
If you want to find out specifically what group fitness referral could be worth to your facility see our Retention Calculator.
To become a LES MILLS instructor, applicants need the support of a LES MILLS licensed facility where they will be employed. This club will need to arrange for initial training in the program, which is two days, depending on the program. Once an instructor has completed this initial module training and been cleared to teach classes, they can begin to instruct as trainees. Trainees become qualified by submitting a video/DVD of a complete class within 12 weeks of the initial training. This is then assessed by Les Mills’ assessors and if deemed a ‘pass’ the instructor becomes certified to teach the class. For more information on what’s involved in becoming a LES MILLS instructor, contact your Les Mills local team.
Depending on what programs you’re implementing you may also need to purchase equipment for the class.
BODYPUMP™ - If your facility doesn’t already have barbell sets and steps you will need to get some. Barbells can be purchased through your local distributor.
BODYSTEP™ - If your facility doesn’t already have steps you will need to get some.
RPM™ - If your facility does not already have a cycle studio you will need to purchase indoor cycles.
BODYVIVE 3.1™ / CXWORX™ - Both programs use resistance tubes to maximize participants’ workout. Resistance tubes can be purchased through your Les Mills team.
Instructors need to be trained and certified to deliver the LES MILLS programs and there is a cost involved in this that some facilities choose to pay on behalf of their instructors. See also: What does it cost to become a Les Mills instructor? To track the success of the LES MILLS program(s), and their wider group fitness offer, many facilities also choose to purchase CLUBCOUNT™.
For more information about equipment, including locating your local team.
The number of barbells / steps / cycles that you require will depend on your studio size. For all LES MILLS programs (other than RPM) we advise allowing 43 ft² (4 m²) per person. For RPM we suggest allowing a space of 21 ft² (2 m²) per bike. These recommendations will make a class comfortable but enable you to always squeeze a few more in, if necessary.
Yes! One of the great things about LES MILLS programs is that, as they are pre-choreographed, you’re not limited only to instructors who are able to create their own choreography to music. With our world-renowned instructor training, securing a full team of star instructors is simple. When you become a LES MILLS licensee you will be assigned a personal Club Coach/Account Manager who will work with you to ensure you have all the instructors you need. Using the LES MILLS Instructor Recruitment Guide you’ll have a step-by-step guide to running instructor recruitment evenings and a range of instructor recruitment marketing materials that will help you appeal to your existing instructors and attract new ones.