MAXIMISE THE HIIT OPPORTUNITY

It's the fastest way to get what you want. That's why. GET IN TOUCH

INSIGHT

The fitness landscape is changing and HIIT is leading the charge. Don’t get left behind.

Because you need to stay socially relevant

HIIT is the new buzz word on TV, radio, magazines, and celebrity culture.

Because your competitors are growing

Specialty HIIT offerings are popping up everywhere, eating into the market share of established clubs.

Because it's a magnet for millenials 

Millennials want results and they want them fast. More than any other generation, these go-getters are looking for new types of fitness experiences that offer maximum value for both their money and their time.

‘Eighteen to 34 year olds make up half of all gym-goers. They are the target market for fitness facilities despite all the commentary around ‘Baby Boomers’, who are a tougher market to reach and less likely to consider gym-type activities.’
– Les Mills AC Nielsen Research 2013.

NEILSEN RESEARCHTHE MILLENIAL EQUATION

Because the results are scientifically proven 

HIIT walks the walk. Research demonstrates the secret to ultimate fitness is intensity, not volume. Replacing an hour of steady state training with two 30-minute HIIT workouts per week is proven to be transformational.

Transformation is key to delivering on your sales promises.

That's why.

MAXIMISE THE HIIT OPPORTUNITY

AND GET THE BEST RESULTS FOR YOUR MEMBERS

KEY INGREDIENTS FOR HIIT SUCCESS

Provide every member with results, safety and motivation every time.

  1. SMART PROGRAMMING

    True HIIT programming offers the right amount of intensity but also rest periods at the right time.

  2. SAFETY

    Movement patterns taught with safe range of motion to maximize muscle recruitment while avoiding joint loading.

  3. MOTIVATION AND COACHING

    Highly inspirational and trained coaches – aspirational, fit professionals trained to deliver a superior quality of coaching and motivation.

  4. POWERFUL MARKETING MATERIAL

    Powerful and regularly refreshed marketing that speaks to the Millennial generation.

  5. EDUCATION

    Staff and member education about the WHY and WHEN to introduce HIIT into a training plan.

LES MILLS GRIT

OUR SOLUTIONS TO HELP YOU IMPLEMENT A HIIT GAME-CHANGER
  • THREE COMPLEMENTARY 30-MINUTE HIIT FORMATS

    THREE COMPLEMENTARY 30-MINUTE HIIT FORMATS

    Designed by experts and proven by science, our programming is updated quarterly to make sure the workouts have the hottest sounds, latest scientific insights and most innovative exercises.

    Learn more about LES MILLS GRIT workouts >
    Download the full LES MILLS GRIT study results >

  • MARKETING SOLUTIONS

    MARKETING SOLUTIONS

    Complete marketing materials to launch LES MILLS GRIT™ and quarterly campaigns targeted at Millennials to support your internal and external promotional efforts.

    Education resources - education for staff and members about why and when to introduce HIIT into a training program.

    All you need to draw in new members >

  • COACH SOLUTIONS

    COACH SOLUTIONS

    Finding & training and your LES MILLS GRIT coach squad.

    Initial training, international certification and ongoing education through professional scripts, videos, events and social media.

    A guarantee of quality and consistency.

    With more than 130,000 instructors trained around the world, the Les Mills training system is recognized by the industry as the ‘gold’ standard.

    Finding, training and keeping coaches >

  • CLUB PERFORMANCE SOLUTIONS

    CLUB PERFORMANCE SOLUTIONS

    Everything you need to manage your budgets, timetable and studios including a comprehensive toolbox and a dedicated business coach.

    Check out our solutions now. >

HIIT AND LES MILLS GRIT

RESEARCH AND NEWS

GET IN TOUCH

HOW CAN WE HELP?

Contact us to find out how the LES MILLS GRIT Series can help you unleash your performance in the HIIT space.

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