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SKILLED INSTRUCTORS ARE THE KEY TO SUCCESS

Great group fitness instructors are the inspiring face of your business, able to attract and retain hundreds of members over time. Yet investing in a high-quality instructor team is something many clubs neglect, despite it being a low-cost way to build your success.

So, what should you be looking for? I’ve seen that successful instructors share five key strengths:

1. Class design

Being able to combine great music with the right exercises means physical results and motivational magic. It’s a crucial skill that all the world-class instructors creating our Les Mills programs share.

2. Physical execution

Teachers who move beautifully are inspirational and easy to follow. Many of the best instructors have a background in dance, gymnastics and other sports involving technical perfection and coordination.

3. Coaching ability

People love intelligent instruction on the what, why and how of exercise. Personal trainers are often strong in this area, as are sports coaches, dance teachers and even school teachers.

4. Relationship building

You sometimes see an instructor who attracts full classes, despite not having the greatest form. Their secret? Working hard to create friendships, trust and loyalty with the people attending their workouts.

5. X factor

Look for the rock stars, those people with magnetic stage presence and the ability to create huge excitement on the floor. Many of them have a background on the stage, in theatre, dance or music.

 

Great instructors are essential. So - are your current instructors equipped to inspire member loyalty at your club? Is it time to bring in someone new? Or can your current team step up?

If you have instructors who aren’t Les Mills certified, consider helping them achieve it. It’s the ideal way to set instructors on the right path for themselves, the people in their classes, and for your business.

 

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