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Protecting yourself against the rapid growth of boutique cycle studios relies on providing your members with the best possible cycle experience. Here are five steps to making it happen.

Set up an inspiring studio

It is imperative you set up a studio that members want to be in. Create a space that inspires people to push hard and enjoy their overall workout experience. This includes everything from the layout and quality of the bikes to the décor of the studio.

Great décor and lighting work together to create the overall studio experience. Carpets, colors, wall graphics, marketing materials, patterns and shapes can all be used to create a great sense of energy and movement.

Creating amazing workout experiences relies on a quality sound system capable of pumping high volume.
One design factor is non-negotiable – all participants must have a clear and unobstructed view of the instructor.

Learn more about creating a hot cycle studio here.

Offer better cycling classes more often

The fastest, most simple way to increase weekly attendance is to give people more of what they want. Customers expect immediate satisfaction and they want your schedule to adapt to theirs, not the opposite.

Research shows “convenient schedule times” are a major driver of group fitness attendance globally, and one of the primary reasons for the success of boutique gyms. Offering a mix of live classes and virtual classes enables the number of classes on offer to grow considerably each week.

Learn more about successful time tabling here.

Get rock star instructors 

Instructors are the face of your business. It’s important you build a rock star team – and keep them. Ideal instructors are:

  • People who have involvement or experience in the entertainment industry
  • Credible physical role models and passionate about sport
  • Naturally able to interact and connect with a large variety of people
  • Naturally able to catch and hold people’s attention
  • Passionate about inspiring your members and developing social bonds
  • Committed to ongoing training and up-skilling
  • Able to represent your club culture and willing to help grow your club.

Embrace technology

The use of experimental technology can be the secret to creating a unique environment and enhancing member experience. Exercisers thrive on the latest in performance tracking and are drawn to workouts featuring lighting systems, big screens and graphics. These days customers want 'no barrier' booking experiences-this means paying, booking and selecting seats without any hassle. 

Create a cool brand 

Customers want to feel like they're going somewhere desirable; to a highly sought-after destination where everything is cool. Creating this environment relies on much more than simply putting images on the wall. How the room is set out, how it smells, what the receptionist wears and says on arrival, how cool the booking system is, how easy it is to select their bike, the music...If you want to establish your studio as the ultimate destination you need to consider it all.

Let us do the work for you. Click here for more information on the Les Mills cycle solution